How do bot and click fraud blocking tools work?

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To report invalid clicks to Google, we must fill out this form in its entirety . The more details we can provide, the more likely we will receive an affirmative response from support.

Over the past 24 months, I have taken over several accounts for clients who had an active service to protect against click fraud and have worked on several platforms. In other cases, I have personally supported the creation, configuration and management of an account for the various existing solutions.

One of the most popular and used professional tools to prevent the threat of click fraud is ClickCease . This paid service, once configured, is able to protect PPC campaigns on Google Ads (Adwords) and Facebook Ads from click fraud.

ClickCease, in fact, is able to block in real time the majority job seekers database of invalid clicks coming from bots , competitors and clickfarms . By constantly monitoring all our campaigns, this tool uses an advanced algorithm able to determine if the traffic on our ads is real or fraudulent.

I would like to point out that Clickcease or other invalid click protection solutions are independent providers and are not affiliated with any search engine.

Thanks to ClickCease, bots and malicious users are immediately blocked , preventing them from interacting with our ads and thus protecting our advertising budget.

Additionally, if you use ClickCease, requesting a refund from Google Ads for invalid traffic is even easier, as you can download a report with all the necessary data directly from the dashboard of this tool. (To get the report, simply open the “Tools” menu and then select “Request a refund from Google”.)