So those are the three different sections
Posted: Sat Jan 04, 2025 4:11 am
An example of this is you can add a UTM tracking code in your Google My Business link profile so that any users that come from Google My Business, in your Google Analytics account you'll be able to accurately see that categorization of website visitors that came specifically from Google My Business. Now this needs to be done regularly, not in the sense of Google My Business, but it needs to be done regularly for each campaign. So if you're a smaller, local business who maybe has a limited amount of time or budgets for whoever might be working on this, maybe it's better to focus on just some of the larger campaigns, anything that's a little bit more permanent or any specific large campaign.
Perhaps you're doing a local event or you have a special promotion a couple times a year. falkland islands business email list Those might be events that we really want to track the effectiveness of these campaigns and using UTM tracking codes. We can actually set this up, for anyone who's interested in setting up their UTM tracking code, you can use Google's Campaign URL Builder. We will make sure to link to that exact page here in the notes below.
But there's a couple of different components of a UTM tracking code. Now we're just going to focus on three today, those being the medium that they came from, the source, and then the campaign name. So an example of this might be the medium being email, the source being whatever specific newsletter was sent out, and then the campaign name would be what you actually want it to show up as in Google Analytics, how you want that campaign categorized.
of what might be included in your UTM tracking code. You can enter all that in within Google's Campaign URL Builder. There's also a variety of other URL builders. But Google provides one that makes it nice and easy for us. Pro tip: learn Google Tag Manager One last pro tip. Learn Google Tag Manager. There's a bit of a learning curve to Google Tag Manager, but it's definitely possible.
Perhaps you're doing a local event or you have a special promotion a couple times a year. falkland islands business email list Those might be events that we really want to track the effectiveness of these campaigns and using UTM tracking codes. We can actually set this up, for anyone who's interested in setting up their UTM tracking code, you can use Google's Campaign URL Builder. We will make sure to link to that exact page here in the notes below.
But there's a couple of different components of a UTM tracking code. Now we're just going to focus on three today, those being the medium that they came from, the source, and then the campaign name. So an example of this might be the medium being email, the source being whatever specific newsletter was sent out, and then the campaign name would be what you actually want it to show up as in Google Analytics, how you want that campaign categorized.
of what might be included in your UTM tracking code. You can enter all that in within Google's Campaign URL Builder. There's also a variety of other URL builders. But Google provides one that makes it nice and easy for us. Pro tip: learn Google Tag Manager One last pro tip. Learn Google Tag Manager. There's a bit of a learning curve to Google Tag Manager, but it's definitely possible.