Your agency will have the task of cleaning up
Posted: Sat Jan 04, 2025 3:55 am
If you don’t read the guidelines, you’ll be in danger of asking your agency partners to do things that would get your business into trouble with Google. More alarming, without knowledge of what Google allows local brands to do on their platform, you will have no idea if an agency you hire is engaging in activities that violate the guidelines, putting your company at risk of suspension, listing removal, and reputation damage. Don’t skip this step. You don’t have to be an expert in all the minutiae of weird scenarios businesses encounter when seeking guideline-compliance, but you do need a rough understanding of what Google permits, so that you and your chosen agency start from the same entry point of making smart marketing decisions with business longevity in mind.
2. Be honest about past mistakes If, through past ignorance of Google’s guidelines, chile business email list you come to realize that your business made mistakes in its marketing, tell your agency partners. This could include mistakes that resulted in actions on Google’s part, such as listing suspensions or review removal. Or, it could include mistakes that Google has not yet noticed, such as creating listings for ineligible entities like P.O. boxes, or having staff post positive reviews of your business.
, either before damage has occurred or after it’s already happened. It can be embarrassing to admit mistakes, but unless you make your marketers aware of any errors and problems you know of, they can’t help you with them, and they may cast a long shadow over your business if left unaddressed, undermining success. 3. Do your best to deliver on your end I’ve consulted with every type of local business from beekeepers to bookkeepers, and one of the most frustrating barriers to getting agency work completed is when clients fail to meet deadlines for deliverables.
2. Be honest about past mistakes If, through past ignorance of Google’s guidelines, chile business email list you come to realize that your business made mistakes in its marketing, tell your agency partners. This could include mistakes that resulted in actions on Google’s part, such as listing suspensions or review removal. Or, it could include mistakes that Google has not yet noticed, such as creating listings for ineligible entities like P.O. boxes, or having staff post positive reviews of your business.
, either before damage has occurred or after it’s already happened. It can be embarrassing to admit mistakes, but unless you make your marketers aware of any errors and problems you know of, they can’t help you with them, and they may cast a long shadow over your business if left unaddressed, undermining success. 3. Do your best to deliver on your end I’ve consulted with every type of local business from beekeepers to bookkeepers, and one of the most frustrating barriers to getting agency work completed is when clients fail to meet deadlines for deliverables.