How to Find Editorial Calendar Ideas
Posted: Sat Jan 04, 2025 3:40 am
Creation of macro-themes
Based on the interests of the identified audience and the objectives, you can establish the macro-thematic areas to focus on. For example, for a restaurant blog:
typical local dishes
ingredients used
special menus
the best reviewed dishes
people's comments
special events
promotions
Themes should be broad enough to cover several topics, but always specific and relevant.
We now enter the operational phase of the editorial calendar.
Once the macro areas have been identified, we can go into detail with the content ideation. This step can change depending on the starting condition. If you are a freelancer or if you work in a team.
In the second hypothesis, a brainstorming helps to define overseas chinese in canada data specific topics sooner and better starting from generic ideas.
In addition, platforms from which to draw inspiration such as Google Trends, Google's SERP itself, related topics, but also the various social networks that we have available to find interesting ideas help. Furthermore, if you have the opportunity, it helps most of all to interact with your customers and listen to their needs.
How to create an editorial calendar and choose a format to organize its structure
Let's see how to create the editorial calendar to organize the publication of contents in a schematic way and with precise deadlines. As mentioned, the editorial calendar outlines the days and times in which the different contents for the blog will be published, translating the editorial plan into action.
Let's quickly repeat what the editorial calendar should contain:
Based on the interests of the identified audience and the objectives, you can establish the macro-thematic areas to focus on. For example, for a restaurant blog:
typical local dishes
ingredients used
special menus
the best reviewed dishes
people's comments
special events
promotions
Themes should be broad enough to cover several topics, but always specific and relevant.
We now enter the operational phase of the editorial calendar.
Once the macro areas have been identified, we can go into detail with the content ideation. This step can change depending on the starting condition. If you are a freelancer or if you work in a team.
In the second hypothesis, a brainstorming helps to define overseas chinese in canada data specific topics sooner and better starting from generic ideas.
In addition, platforms from which to draw inspiration such as Google Trends, Google's SERP itself, related topics, but also the various social networks that we have available to find interesting ideas help. Furthermore, if you have the opportunity, it helps most of all to interact with your customers and listen to their needs.
How to create an editorial calendar and choose a format to organize its structure
Let's see how to create the editorial calendar to organize the publication of contents in a schematic way and with precise deadlines. As mentioned, the editorial calendar outlines the days and times in which the different contents for the blog will be published, translating the editorial plan into action.
Let's quickly repeat what the editorial calendar should contain: