What are Chatbots and how are they changing digital marketing?
Posted: Wed Dec 04, 2024 5:00 am
Chatbots are software that can interact and provide textual answers to frequently asked questions from humans; in some sectors, they are carving out an increasingly important role in the first-level interaction between consumers and companies .
Let us prepare ourselves for scenarios like the one in the film “Her” (2013), in which the protagonist Joaquine Phoenix falls in love with Samantha, an artificial intelligence .
The prediction comes directly from the Gartner Research Institute, which predicted that within two years, voice assistants Siri, Google Assistant or Alexa will become “normal” interlocutors.
Chatbots enter this panorama of human-machine interaction.
Chatbot: The Millennial Revolution
Millennials, unlike their parents, do not like direct contact with other people to solve their problems. They prefer online or automatic purchasing solutions and customer service based on artificial intelligence software.
Chatbots are a possible answer for several reasons:
Gratification of receiving guaranteed response
Fast interaction times without waiting/queues
On average they offer you a Solution
Possibility to use them in Multitask mode
This trend also concerns the baby boomer generation, who find in chatbots the “quick solution” to problems that may arise in a standard online purchasing process that is in fact depersonalized from the human aspect.
Chatbots will replace apps
The chatbot business is on the rise: in the last year it was valued at 190 million dollars. Investments in the sector will grow to allow bots to support more complex and non-canonical interactions, with a direct improvement in the user experience and the reuse rate.
Microsoft, Google , Amazon and Facebook have figured it out: chatbots will be an ingredient of the future in both online and offline customer support.
Xiaoice , Alexa, Siri and Cortana (which are australia telegram phone number list assistants with a back-end that is in some cases similar to chat bots) are literally learning about individual consumers and people as a whole, thanks to interactions and continuous listening even when we don't want it.
What are the next steps?
Facebook
The statistics speak clearly: the future of social networks is chat : in 2016 the number of active monthly users on messaging apps surpassed that of social media.
Facebook's medium-term goal is to introduce chatbots directly into conversations between users . If you are talking to your friends about travel plans, a movie, or for example you need to book a taxi, a chatbot could enter the conversation to "help" you complete a task that has advertising value for the most famous social network.
Not only on Facebook Messenger, but also on other chats owned by Zuckerberg, first and foremost WhatsApp (which, currently, is less popular than Telegram in terms of bots ).
Chatbots will soon be an item on the balance sheet of large companies that will invest in this sector to standardize customer service. In practice, Facebook Messenger will allow – first of all the Big 4 of digital – to intervene directly in users' chats both to optimize their service and to improve their lead generation strategy.
Microsoft, Amazon and Google
Meanwhile, Microsoft is working on Conversation, a platform that can respond to any request made via voice command. Also, to keep up with Zuckerberg, the company recently launched the Bot Framework software to allow developers to build their own chatbots at low cost .
After Amazon Polly , Amazon Lex will be born in April , which will allow the creation of very advanced chatbots, capable of interacting with both written and voice messages.
Amazon Lex and Amazon Lambda, Amazon's tools for chatbots.
Google , on the other hand, has already launched its personal assistant, Allo, which is able to learn from your mood and writing style to suggest words and emojis in advance.
The largest search engine’s answer to Amazon Lex is Chatbase , a chatbot analytics and optimization tool to help monitor and deploy them.
Chatbots and the world of information
The BBC introduced a first version of the application in 2011 that allows journalists to create chatbots to insert into their content. This tool has extraordinary potential: the user who reads an article and has some doubts about it will be able to choose one or a series of “funnel” questions , which will provide increasingly specific insights, receiving answers in real time.
So let's make room for chatbots and, who knows, we might even fall in love (just for a few minutes) with an AI voice , like the famous protagonist of "Her"!
Let us prepare ourselves for scenarios like the one in the film “Her” (2013), in which the protagonist Joaquine Phoenix falls in love with Samantha, an artificial intelligence .
The prediction comes directly from the Gartner Research Institute, which predicted that within two years, voice assistants Siri, Google Assistant or Alexa will become “normal” interlocutors.
Chatbots enter this panorama of human-machine interaction.
Chatbot: The Millennial Revolution
Millennials, unlike their parents, do not like direct contact with other people to solve their problems. They prefer online or automatic purchasing solutions and customer service based on artificial intelligence software.
Chatbots are a possible answer for several reasons:
Gratification of receiving guaranteed response
Fast interaction times without waiting/queues
On average they offer you a Solution
Possibility to use them in Multitask mode
This trend also concerns the baby boomer generation, who find in chatbots the “quick solution” to problems that may arise in a standard online purchasing process that is in fact depersonalized from the human aspect.
Chatbots will replace apps
The chatbot business is on the rise: in the last year it was valued at 190 million dollars. Investments in the sector will grow to allow bots to support more complex and non-canonical interactions, with a direct improvement in the user experience and the reuse rate.
Microsoft, Google , Amazon and Facebook have figured it out: chatbots will be an ingredient of the future in both online and offline customer support.
Xiaoice , Alexa, Siri and Cortana (which are australia telegram phone number list assistants with a back-end that is in some cases similar to chat bots) are literally learning about individual consumers and people as a whole, thanks to interactions and continuous listening even when we don't want it.
What are the next steps?
The statistics speak clearly: the future of social networks is chat : in 2016 the number of active monthly users on messaging apps surpassed that of social media.
Facebook's medium-term goal is to introduce chatbots directly into conversations between users . If you are talking to your friends about travel plans, a movie, or for example you need to book a taxi, a chatbot could enter the conversation to "help" you complete a task that has advertising value for the most famous social network.
Not only on Facebook Messenger, but also on other chats owned by Zuckerberg, first and foremost WhatsApp (which, currently, is less popular than Telegram in terms of bots ).
Chatbots will soon be an item on the balance sheet of large companies that will invest in this sector to standardize customer service. In practice, Facebook Messenger will allow – first of all the Big 4 of digital – to intervene directly in users' chats both to optimize their service and to improve their lead generation strategy.
Microsoft, Amazon and Google
Meanwhile, Microsoft is working on Conversation, a platform that can respond to any request made via voice command. Also, to keep up with Zuckerberg, the company recently launched the Bot Framework software to allow developers to build their own chatbots at low cost .
After Amazon Polly , Amazon Lex will be born in April , which will allow the creation of very advanced chatbots, capable of interacting with both written and voice messages.
Amazon Lex and Amazon Lambda, Amazon's tools for chatbots.
Google , on the other hand, has already launched its personal assistant, Allo, which is able to learn from your mood and writing style to suggest words and emojis in advance.
The largest search engine’s answer to Amazon Lex is Chatbase , a chatbot analytics and optimization tool to help monitor and deploy them.
Chatbots and the world of information
The BBC introduced a first version of the application in 2011 that allows journalists to create chatbots to insert into their content. This tool has extraordinary potential: the user who reads an article and has some doubts about it will be able to choose one or a series of “funnel” questions , which will provide increasingly specific insights, receiving answers in real time.
So let's make room for chatbots and, who knows, we might even fall in love (just for a few minutes) with an AI voice , like the famous protagonist of "Her"!