production, sending,

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The cost of an email (design, etc.) can be quantified, as can the turnover it generates (conversion rate).





Email, a commercial weapon
Due to the large amount of marketing india telemarketing data emails that an Internet user receives in his mailbox, a merchant must develop emails that are attractive and contain interesting information. The professional and commercial email (BetC or BtoB) is therefore distinguished from the individual-to-individual email by its design and purpose.

However, the SNCD study indicates that only 35% of Internet users consider these emails to be relevant. However, this figure is increasing. The desire on the part of marketing departments to personalize commercial offers, target profiles and segment the database explains this slight improvement.



The objectives of email campaigns
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