Although slow to integrate this type of message into its communication strategy, it has now been done. This sector is now considered to be at the forefront of digital marketing uses. The advantages offered by SMS allow manufacturers, dealers, and garages to build customer loyalty and establish contact with prospects.
The specificities of SMS campaigns
The specificities of SMS marketingSMS or Short Message Service is a message that is sent from one mobile phone to another. It offers a number of advantages, including:
Simple: an SMS can be exchanged on smartphones, but belize telemarketing data also on simple mobile phones.
Practical: it is therefore not necessary to be connected to the Internet to write, send or receive an SMS on a connected mobile device.
Economical: For many users, SMS is free, as it is included in the unlimited flat rate charged by the Internet Service Provider (ISP).
However, SMS has technical specificities that can be considered as penalizing. The number of characters is limited to 160, this figure includes empty spaces. It is therefore necessary to be succinct and clear in an SMS.
The popularity of SMS
Mobile phone usage has changed a lot over the last decade. In a recent population study, INSEE found that mobile phones were used less and less to make a call and, conversely, they were increasingly used to exchange an SMS or MMS.
Smartphone usage in France
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