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Posted: Thu Jan 02, 2025 10:00 am
But there's a couple of different components of a UTM tracking code. Now we're just going to focus on three today, those being the medium that they came from, the source, and then the campaign name. So an example of this might be the medium being email, the source being whatever specific newsletter was sent out, and then the campaign name would be what you actually want it to show up as in Google Analytics, how you want that campaign categorized.
So those are the three different sections of what might be included in your UTM tracking code. You can enter all that in within Google's Campaign URL Builder. There's also a variety of other URL builders. But Google provides one that makes it nice and easy for us. Pro tip: learn Google Tag Manager One last pro tip. Learn Google Tag Manager. There's a bit of a learning curve to Google Tag Manager, but it's definitely possible.
I guarantee you can do it. When you learn Google Tag Manager, it makes a lot of these other sweden business email list things a lot easier, especially with setting up things like event based goals and connecting some of our different accounts, like Google Search Console and Google Analytics even. Google Tag Manager is a super powerful tool. That's all we have today for this week's Whiteboard Friday. Please feel free to reach out, ask any additional questions on Twitter at @alexratynski.
.com. Feel free to send me an email. I'm more than happy to speak to the Moz community. I absolutely love everybody who's here. Really appreciate your guys' time. That's all for this week, and until next week when there's another edition of Whiteboard Friday. 7 Tips to Get the Most Out of Online Conferences SEO Events As we anxiously await the return to in-person conferences, with a little ingenuity and virtual elbow grease, we can still forge new professional relationships over an internet connection rather than a cocktail.
So those are the three different sections of what might be included in your UTM tracking code. You can enter all that in within Google's Campaign URL Builder. There's also a variety of other URL builders. But Google provides one that makes it nice and easy for us. Pro tip: learn Google Tag Manager One last pro tip. Learn Google Tag Manager. There's a bit of a learning curve to Google Tag Manager, but it's definitely possible.
I guarantee you can do it. When you learn Google Tag Manager, it makes a lot of these other sweden business email list things a lot easier, especially with setting up things like event based goals and connecting some of our different accounts, like Google Search Console and Google Analytics even. Google Tag Manager is a super powerful tool. That's all we have today for this week's Whiteboard Friday. Please feel free to reach out, ask any additional questions on Twitter at @alexratynski.
.com. Feel free to send me an email. I'm more than happy to speak to the Moz community. I absolutely love everybody who's here. Really appreciate your guys' time. That's all for this week, and until next week when there's another edition of Whiteboard Friday. 7 Tips to Get the Most Out of Online Conferences SEO Events As we anxiously await the return to in-person conferences, with a little ingenuity and virtual elbow grease, we can still forge new professional relationships over an internet connection rather than a cocktail.