Learn more about great outreach from

[rabhasan018542]

Reach out to them, like their stuff, respond and retweet, show them you're a real person… When you finally outreach them with your link building project, they'll recognize your name from your interactions on Twitter and will be much more likely to respond positively to your PR pitch.” Others agree that the ROI of mass outreach continues to decline, remembering the days of in-person link building. “Believe it or not, I used to CALL people, introduce myself, explain how interesting I thought their ‘X’ business was,” says Britney Muller.


“I’d ask some questions and then weave in a thoughtful proposition of us linking to each other's websites.” “People are becoming numb to any non-targeted outreach,” Brian Dean adds. “If you are good at personalization, there c slovenia business email list ould still be a chance of securing links but the bar of what qualifies as ‘personalized’ is higher than ever. Now you almost need to mention their dog's name to get a response.” (Note to all the link builders out there: my dog's name is Ginger.


Britney's Whiteboard Friday on the subject! Tap into influencer networks Influencer marketing is a growing field and, no, it isn’t just for consumer brands and Instagram. Leveraging experts to elevate your content can capture the attention of your target publishers and audience. Surena Chande says that “utilizing expert commentary is one of the strongest and most overlooked techniques in link building. If you have clients who are experts in their field or have access to the CEO, you can utilize them to build links with minimal effort for both you and your client.