You are also free to ask if the agency is

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May I see an anonymized client report? Every local business will have different expectations and needs concerning the reports their marketers deliver, but across the board, all brands need to be sure they will receive reports that are intelligible rather than simply overwhelming. Before you hire a local SEO, ask to see one or more anonymized, real client reports. Look at them thoroughly. Now is the time to ask questions about anything that’s in the reports that you don’t understand.


Some clients want exhaustive reports that capture every iota of traffic and every search language permutation on every day of the week. Others prefer to see only high-level data with action items for the agency or client. Whatever your antigua and barbuda business email list needs, be sure the style of reporting the marketers offer is a good match, both in terms of content and frequency, and that customization is possible if you need something that isn’t being provided in the samples. Feel free to ask the agency about the tools and software they use, and to do your own research of the quality of those products.


white-labeling tools or has proprietary technologies. A good agency will be open and honest with their clients. 6. Can you show me the growth you’ve created for three other clients? Due to NDAs and client privacy, this information may also need to be anonymized, but you want to see a convincing account of growth for more than one client. Be on the lookout for whether the agency reports on vague metrics like doubling traffic, or concrete ones like doubling leads and revenue.