Posts with them outperformed posts without them

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So your older posts won't be looked at. So you've got to have a post strategy that is pretty frequent. 5. Seasonal Posts = one of the worst The fifth thing was that we wanted to look at content types. So people often ask me, "Joy, what should I post about? Like what am I supposed to put in the content in Google Posts?" It comes up a lot as a question. So we, with our study, basically organized all the different posts we looked at into different categories.


Then what I'm going to show at MozCon is the winners and the losers. So one from the losers, that did not perform well, were posts about seasonal topics. Now that shocked me to be completely honest. But what I'm talking about here is let's say you have a dermatologist and it's coming close to Christmas. So you use like Christmassy wording and Christmas emojis and like hungary business email list Christmas stuff to try and make the post kind of be more relevant.


These did not perform well. So it kind of surprised me, but that was one from our losers list. 6. Use emojis! One from our winners list was emojis, point number six. So emojis are great. Some of you may be excited by this. Some of you might roll your eyes. If you love emojis, this is one of the strategies that we saw that actually helped performance on Google Posts. So make sure you use emojis if you are trying to get people's attention.


. 7. Update Posts = 6 months Finally, the last tip I'm going to share with you today is in regards to the update posts. Now if you're not familiar with the term "update posts," I kind of made it up because there was no name for the traditional post inside Google My Business. So it sent updates, so we just called it that. But this was the type of post that, if you remember when Google first launched this feature, you would do a post and it would last for seven days, and after seven days, it would get deleted from your knowledge panel.