I know a lot of people are like

[rabhasan018542]

Maybe I hit back right away. It's still a page view. I could have the tab open in my browser forever. Maybe I don't want to get rid of it yet. That's a page view too. It doesn't mean they actually saw anything useful or did anything with that information. So one of the things you can do in Google Tag Manager is you can create something called an element visibility trigger. An element visibility trigger is basically what it sounds like.


Was the element visible? So let's say, for example, you want to record each call greece business email list to action, and each call to action is in a specific div called CTA, for example. So in Google Tag Manager, you would set up an element visibility trigger, and you would say every time the CTA is visible I want you to record an event, and then you would know how many times people actually saw that CTA. Another example we've done for this is sometimes clients will have forms that are only open if you click a button, and so then we would record how many times people actually clicked that button to open the form, because your conversion rate, if you're just looking at page views, isn't really accurate.


It's not actually seeing the form itself. So that way you're getting a much better sense of how many people are actually viewing the form and how many people are actually filling out the form, and that can also help you make some good user behavior decisions with regards to your website. 3. Form engagement Now, moving on to form engagement, some other stuff that I think you should be measuring is people, how they engage with forms, because, let's be honest, that required thing, it sucks.


"Well, not all the fields are required. Look at this huge form that we have, but only 6 fields of the 18 are required." That's still not a great experience. We've had forms for a long time now. Not a lot of people still know that the little star means required. They think they have to fill everything out. It seems intimidating. They walk away.