communication media such
Posted: Thu Jan 02, 2025 9:11 am
Succeeding in local communication: what solutions?
2. Traditional communication media
Print display
Of course, you can rely on as flyers placed on the windshields of cars located near your company, or displays in public spaces (billboards, bus stops, etc.) that see a hurried and already visually overstimulated audience, when they are not interested at all. The problem could be to address a campaign afghanistan telemarketing data that risks becoming costly to an audience that is too large and unqualified.
Your business in the cinema
If we take the possibility of broadcasting an advertisement in the cinema via the SEP (European Advertising Society) for example, you will be able to reach your target audience if your company is linked to geek or cinematographic culture like a bar-tabac-press, a cyber café, a restaurant, an art gallery or any other place selling products sought by a dynamic public, fond of going out in the city and getting away from it all.
Other support
Your prospecting can also go through tactical media channels for very variable costs (gym, sponsorship, bread bags or bistro tables). It's less risky, but it's still not what we can call proper targeting.
Succeeding in local communication: what solutions?
3. How to make your communication work on a local scale
Drive-to-store
Drive -to-store consists of getting your consumers to come and return to your various points of sale. To perform, we advise you to focus on digital, geolocalized and personalized campaigns. This is an excellent way to create a positive customer experience and develop a strong bond between your stores and your local customers. To perform in this strategy, we advise you to use all the local marketing tools at your disposal, such as:
2. Traditional communication media
Print display
Of course, you can rely on as flyers placed on the windshields of cars located near your company, or displays in public spaces (billboards, bus stops, etc.) that see a hurried and already visually overstimulated audience, when they are not interested at all. The problem could be to address a campaign afghanistan telemarketing data that risks becoming costly to an audience that is too large and unqualified.
Your business in the cinema
If we take the possibility of broadcasting an advertisement in the cinema via the SEP (European Advertising Society) for example, you will be able to reach your target audience if your company is linked to geek or cinematographic culture like a bar-tabac-press, a cyber café, a restaurant, an art gallery or any other place selling products sought by a dynamic public, fond of going out in the city and getting away from it all.
Other support
Your prospecting can also go through tactical media channels for very variable costs (gym, sponsorship, bread bags or bistro tables). It's less risky, but it's still not what we can call proper targeting.
Succeeding in local communication: what solutions?
3. How to make your communication work on a local scale
Drive-to-store
Drive -to-store consists of getting your consumers to come and return to your various points of sale. To perform, we advise you to focus on digital, geolocalized and personalized campaigns. This is an excellent way to create a positive customer experience and develop a strong bond between your stores and your local customers. To perform in this strategy, we advise you to use all the local marketing tools at your disposal, such as: