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ervice ] that enables [ target customers ] to [ product benefits ].”

Posted: Thu Jan 02, 2025 9:10 am
by lopebix427
“We sell [ product or s

In addition, you can draw inspiration from the formulas pre-established by business specialists such as Guy Kawasaki, Steve Blank or Geoff Moore. For example, companies operating in the field of natural afghanistan telemarketing data referencing can draw inspiration from the following examples: 


Source: asana.com
The 4 types of value proposition
Pricing Value: Position yourself as the most economical option
Pricing value consists of positioning a product or service as the most economical option on the market. With this type of proposal, it is easier to attract customers who are looking for competitive offers at the best price . However, the company must make a considerable reduction in its production costs. An optimization of the manufacturing and distribution processes will allow the structure to eliminate unnecessary costs and promote a drop in prices.

The price-oriented value proposition must then be simple to communicate. From the first words and subtitles, customers must quickly understand that they are paying the lowest price to make their purchasing decision. The price then becomes the main sales promise and must reassure the customer in their choice.

Unique Product Value: Highlight Unique Features
The unique value strategy consists of captivating customers with un