As having a greater influence on local pack rankings
Posted: Thu Jan 02, 2025 8:59 am
Local SEOs observe that it’s more typical for Google to show that person Pasquale’s Pizzeria, right next to the park, than to show them Yummy Pizza across town in the Glen Park neighborhood. Make an identical query as you move around your city and you’re likely to see the local pack and mapped results change a little or a lot, depending on the competitiveness, density and diversity of local commerce in your town, relative to where you are standing when you search.
In 2014, the annual survey of world class local SEO experts known as the Local Search cyprus business email list Ranking Factors survey rated proximity as having the 8th greatest influence on local pack rankings. By 2017 and in subsequent editions, proximity had hit #1. As mentioned, the 2019 Moz State of the Local SEO Industry report placed it first. But this year, something changed… Proximity third: the data Our large survey group of over 1,000 respondents ranked Google My Business elements (keywords in name, categories, etc.
) and Google review elements (count, sentiment, owner responses, etc.) than does user-to-business proximity. Now, let’s take a closer look at which participants ordered ranking influence in this way. GMB elements ranked #1 It’s fascinating to see that, on average, agency workers rated Google My Business elements as having the most influence on local pack rankings. These would be practitioners who are presumably working directly with local clients on a day-to-day basis and continuously studying local packs.
In 2014, the annual survey of world class local SEO experts known as the Local Search cyprus business email list Ranking Factors survey rated proximity as having the 8th greatest influence on local pack rankings. By 2017 and in subsequent editions, proximity had hit #1. As mentioned, the 2019 Moz State of the Local SEO Industry report placed it first. But this year, something changed… Proximity third: the data Our large survey group of over 1,000 respondents ranked Google My Business elements (keywords in name, categories, etc.
) and Google review elements (count, sentiment, owner responses, etc.) than does user-to-business proximity. Now, let’s take a closer look at which participants ordered ranking influence in this way. GMB elements ranked #1 It’s fascinating to see that, on average, agency workers rated Google My Business elements as having the most influence on local pack rankings. These would be practitioners who are presumably working directly with local clients on a day-to-day basis and continuously studying local packs.