Source Authority: Links from authoritative websites convey more value.
Posted: Thu Jan 02, 2025 8:39 am
Thematic relevance: Links from thematically related sites carry more weight.
Link Placement : Links that are naturally placed in the content are preferable.
Diversity of sources: A diverse mix of backlink sources is considered more natural.
Natural links: those obtained without direct solicitation, and for a fee, are the most valuable but also the most difficult to obtain, because they presuppose content that is worth linking to naturally because it is considered an authoritative source and full of information relevant to a given sector.
A small mention of something technical, but necessary to understand this other aspect of Link Building, unknown to those who do not do this job: the attributes of Nofollow and Dofollow links.
The Importance of Link Attributes: Nofollow vs Dofollow
backlink
Backlink
It is important to understand the distinction between overseas chinese in worldwide data nofollow and dofollow links for link building activities, because it determines the SEO impact of the acquired backlinks.
Let's see shortly, in fact, when we talk about Link Building strategies, how useful this concept is.
Dofollow links pass SEO value and directly influence rankings, nofollows do not, but contribute to a natural link profile:
Dofollow: These are the standard links that pass PageRank value and authority. These are the most valuable for SEO
Nofollow: Introduced to combat spam, these links include the rel=”nofollow” attribute. Traditionally, they did not pass SEO value, but today Google considers them as “hints” for crawling and indexing.
New attributes: Since 2019, Google has introduced rel=”sponsored” for sponsored links and rel=”ugc” for user-generated content. These attributes are now widely adopted and help Google better understand the nature of links.
It is important to note that a balanced link building strategy should include a natural mix of all of these types of links. While dofollow links remain the most valuable for SEO, nofollow links from authoritative sources can still bring quality traffic and increase the credibility of your site.
How is the authority of a site measured?
Google uses several metrics to evaluate the authority of a site:
Link Placement : Links that are naturally placed in the content are preferable.
Diversity of sources: A diverse mix of backlink sources is considered more natural.
Natural links: those obtained without direct solicitation, and for a fee, are the most valuable but also the most difficult to obtain, because they presuppose content that is worth linking to naturally because it is considered an authoritative source and full of information relevant to a given sector.
A small mention of something technical, but necessary to understand this other aspect of Link Building, unknown to those who do not do this job: the attributes of Nofollow and Dofollow links.
The Importance of Link Attributes: Nofollow vs Dofollow
backlink
Backlink
It is important to understand the distinction between overseas chinese in worldwide data nofollow and dofollow links for link building activities, because it determines the SEO impact of the acquired backlinks.
Let's see shortly, in fact, when we talk about Link Building strategies, how useful this concept is.
Dofollow links pass SEO value and directly influence rankings, nofollows do not, but contribute to a natural link profile:
Dofollow: These are the standard links that pass PageRank value and authority. These are the most valuable for SEO
Nofollow: Introduced to combat spam, these links include the rel=”nofollow” attribute. Traditionally, they did not pass SEO value, but today Google considers them as “hints” for crawling and indexing.
New attributes: Since 2019, Google has introduced rel=”sponsored” for sponsored links and rel=”ugc” for user-generated content. These attributes are now widely adopted and help Google better understand the nature of links.
It is important to note that a balanced link building strategy should include a natural mix of all of these types of links. While dofollow links remain the most valuable for SEO, nofollow links from authoritative sources can still bring quality traffic and increase the credibility of your site.
How is the authority of a site measured?
Google uses several metrics to evaluate the authority of a site: