Comparing these figures with other
Posted: Sat Dec 28, 2024 10:38 am
Over the past five years, e-commerce in Spain has seen constant evolution. Despite the current socio-economic context, the sector has been able to adapt to trends in the best way possible to respond to consumer needs, whether through discounts or new shopping experiences.
Faced with this model of consumption, we have seen how young people are not the only ones who have joined it, but also the Silver Economy , which is the economic activities aimed at those over 55 years of age. In this panorama, according to the latest survey carried out by Idealo.es , the website for comparing purchase prices , 69% of Spaniards between 55 and 64 years of age make at least one purchase per month, exceeding the figure from last year by 7%.
This generation , which has a greater purchasing power than young people, exceeds the average of Spaniards who buy some product online every month ( 65% ). Similarly, 70% of consumers between 45 and 54 years old make some online purchase on a monthly basis , 2% more than the previous year. This data reflects how this consumer trend has been extended to the different generations of Spaniards.
Consumer purchasing behavior
Among other conclusions drawn from the Report, it is noted that the preferred time for Silver Economy buyers in Spain to make their purchases is Mondays at 9:00 p.m. Meanwhile, the convenience and versatility of mobile devices is reflected in the fact that 74% of Spaniards say they prefer to make their purchases through these devices. And, precisely with this percentage, Spain is positioned as the leading country in Europe in mobile purchases, despite the slight decrease compared to last year with 75%.
European countries, Italians are in second place with 72.6%, followed by the British with 59.5%, the Germans with 58.9%, the Austrians with 58.2% and the French with 56.7%.
As for the categories that Spaniards tend to search for the most, clothing, footwear and accessories canada whatsapp data are the most popular, with 61.9% of online shopping preferences . Technology and electronics are also in a relevant position, with 56.3%. On the other hand, travel categories represent 48.5% and culture 44.5%. On the other hand, vehicle purchases represent 2.7% and jewellery 8.8%.
The impact of social media on Spanish purchases
Social media, for its part, has become a part of the daily lives of consumers in the Silver Economy in Spain who are looking for entertainment and inspiration. This is how it has become a new and influential advertising channel that advertises numerous products to an increasingly wide audience.
According to the study presented by idealo.es , Instagram is the social network most used by Spaniards on a daily basis (61%), followed by YouTube (54%) and Facebook (48%). As for TikTok , the social network maintains its constant growth, surpassing x (formerly Twitter) with 35% of daily users compared to X's 28%.
"These results not only reflect the growing preference of Spaniards for e-commerce, which has continued in recent years despite economic uncertainty, but also offer an insight into their online consumption habits and preferences. These data are significant for companies and retailers seeking to adapt and offer a more satisfactory and personalized shopping experience to their customers," says Kike Aganzo, head of communications at idealo.es.
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Faced with this model of consumption, we have seen how young people are not the only ones who have joined it, but also the Silver Economy , which is the economic activities aimed at those over 55 years of age. In this panorama, according to the latest survey carried out by Idealo.es , the website for comparing purchase prices , 69% of Spaniards between 55 and 64 years of age make at least one purchase per month, exceeding the figure from last year by 7%.
This generation , which has a greater purchasing power than young people, exceeds the average of Spaniards who buy some product online every month ( 65% ). Similarly, 70% of consumers between 45 and 54 years old make some online purchase on a monthly basis , 2% more than the previous year. This data reflects how this consumer trend has been extended to the different generations of Spaniards.
Consumer purchasing behavior
Among other conclusions drawn from the Report, it is noted that the preferred time for Silver Economy buyers in Spain to make their purchases is Mondays at 9:00 p.m. Meanwhile, the convenience and versatility of mobile devices is reflected in the fact that 74% of Spaniards say they prefer to make their purchases through these devices. And, precisely with this percentage, Spain is positioned as the leading country in Europe in mobile purchases, despite the slight decrease compared to last year with 75%.
European countries, Italians are in second place with 72.6%, followed by the British with 59.5%, the Germans with 58.9%, the Austrians with 58.2% and the French with 56.7%.
As for the categories that Spaniards tend to search for the most, clothing, footwear and accessories canada whatsapp data are the most popular, with 61.9% of online shopping preferences . Technology and electronics are also in a relevant position, with 56.3%. On the other hand, travel categories represent 48.5% and culture 44.5%. On the other hand, vehicle purchases represent 2.7% and jewellery 8.8%.
The impact of social media on Spanish purchases
Social media, for its part, has become a part of the daily lives of consumers in the Silver Economy in Spain who are looking for entertainment and inspiration. This is how it has become a new and influential advertising channel that advertises numerous products to an increasingly wide audience.
According to the study presented by idealo.es , Instagram is the social network most used by Spaniards on a daily basis (61%), followed by YouTube (54%) and Facebook (48%). As for TikTok , the social network maintains its constant growth, surpassing x (formerly Twitter) with 35% of daily users compared to X's 28%.
"These results not only reflect the growing preference of Spaniards for e-commerce, which has continued in recent years despite economic uncertainty, but also offer an insight into their online consumption habits and preferences. These data are significant for companies and retailers seeking to adapt and offer a more satisfactory and personalized shopping experience to their customers," says Kike Aganzo, head of communications at idealo.es.
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Subscribe to our newsletter!