The company's management set a goal

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Free webinars are an important part of the online course sales funnel. They help attract attention, build loyalty and, according to our clients, can cut the transaction cycle almost in half.
However, not every webinar visitor becomes a client. One of our clients had a conversion rate of only 10%, and marketing tools and call center work could not change the situation. Client Features Our client offers its users courses on sales development and business creation. The sales cycle includes several points, and the key one is a free training webinar. It contains a lot of useful information, and many users visit it. However, only 1 in 10 people who attended the webinar make a purchase of the course. to increase the conversion by at least two, and preferably three times the existing one. Finding a solution The first option the company used was the most cost-effective.



Webinar participants were sent emails with a mexico telegram data reminder about the course, a discount on it, and an announcement of the next webinars. Creating, coordinating and launching the mailing took no more than two hours and required almost no expenses. However, the efficiency was not very high: users registered for the course no more often than 0.5% of the time. Most often, the letters remained unread. The second option, which the company's marketers added in addition to the first, was the most reliable and proven. The company hired an outsourced call center. Specialists called webinar users and clarified their reasons for refusing to purchase and worked with objections. This helped to increase the conversion to 25%, but the tool had its own shortcomings.



Since specialists worked with each user individually, the speed of calling was slow, and the cost of each attracted client became unjustifiably high. This tool had to be abandoned. The third option is a combined one. We suggested that the company connect the Voice Robot. Immediately after the webinar, the company's specialist uploaded the participants' contacts to a separate database and connected the robot to it. He called each user and asked them about their impressions of the events, offered to purchase a course and take advantage of an exclusive discount. If the webinar participant showed interest, the robot transferred him to a manager. This made it possible to speed up work with contacts several times and reduce the cost of calls: all the rough, template work was taken over by the Voice Robot.