For this look, the color Sun Kiss was

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Llongueras , the hair salon brand, continues to demonstrate that innovation is already part of its brand and the constant evolution thanks to the possibilities that technology in this digital age is offering allows the brand to reinforce its commitment to technological innovation that allows it to improve the experience it offers its clients.

Now, the brand has presented Mediterran.IA Llongueras , a new collection that comes with hair looks inspired by the most iconic looks of its 60-year history . This collection is based on an exercise both technological and human in which the brand's team was in charge of exhaustively analyzing market trends and the most similar street style looks .

With the keys obtained from this analysis, the prompts were defined so that the AI ​​would be in charge of generating the collection. Later, the Llongueras team returned to fine-tune and retouch the necessary details that would allow them to achieve the desired looks.

«We still see loose ends to be ironed out, there are limitations. But AI has helped us to explore more, to work on a larger base of looks. Alberto Sanguino, Llongueras Artistic Team. Technology today, fortunately, is a tool at the service of people, but we are undoubtedly in a time of important change. It is likely that we are on the threshold of the 4th industrial revolution», María Linares, CMO of Provalliance Spain.

Mediterran.IA's beauty look proposals
The collection was inspired by the Mediterranean , the land of light where the Llongueras brand was born. A place appreciated throughout the world for its richness of scents, its horizons of light, its flavours, its natural landscapes and its colours.

Each of the Mediterran.IA looks are proposals by Llongueras for a woman who brings out her most personal "self" with a beauty in the soul that transcends and is based on making her feel good and safe with herself, both inside and out, a beauty that seeks to go from the superficial to the attitude and starting from that concept, Llongueras presents 3 looks designed for different tastes:

Natal.IA Effortless Shaggy
This first proposal is presented with a seventies-inspired XL shag haircut . The main feature of this look is undoubtedly the long hair with a lot of shape in the fringe area. It is a haircut with a subtle layering in which the upper part is disconnected in shorter layers to give volume around the face. A hairstyle that can also be worn with defined and voluminous curls or rather straight, for fine hair with no volume.

In relation to colour, the Wild Blond technique has been used , a balayage that provides luminosity and movement and, unlike traditional highlights, these do not start at the root but a few centimetres lower to achieve that beautiful gradient.

natalia
Luc.IA Messy Bangs
In second place is Luc.IA Messy Bangs, a shoulder-length midi haircut where the upper parts are teased to give texture and movement to the hair. In this look, the bangs are an important factor as they give more texture to the hair at eye level and extend to the temples.

A particularly flattering cut for fine, flat hair, as well as for longer ovals. For the colour, we have used an exclusive Llongueras colour technique, Patch, where we lighten the hair naturally.

Lucy is messy
Mar.IA Classic Pixie
Finally, there is the Mar.IA Classic Pixie cut, in which the volume is distributed around the face while the contours and layers are blurred to give softness to the cut lines, providing a feeling of lightness. In addition, it is accompanied by a fringe that is layered at eye level. It stands out for being easy to adapt to any type of hair thanks to the exclusive Llongueras cutting technique.
used, a subtle natural lightening of the tips of the frontal contours, creating a halo of light that frames the face as if your hair had been lightened by the sun.

maria classic
AI as Llongueras' DNA
Since its inception, Llongueras has maintained the vision of exploring opportunities to offer the benin whatsapp data best and latest technology to its clients. In this sense, with the arrival and rapid growth of artificial intelligence, the fashion industry has been one of the most benefited, as seen in the cases of brands such as Revolve, Casablanca or Desigual in Spain who have launched into exploring these new technologies. Now, the hair salon brand joins the AI ​​trend, becoming a pioneer in the beauty collection.

In January, the brand managed to surprise with the makeover of Aitana López, the first Spanish model and influencer created with artificial intelligence. Similarly, in 2022, it launched its collection of NFTs of hair looks for Metaverse avatars , available on OpenAI . Although for Llongueras the use of AI is not presented as a substitute for the creativity or know-how of the artistic team, they maintain the perspective of the tool as an ideal ally for the growth of the brand. "For us, AI is no longer the future, but the way to optimize our current resources," says Frédéric Logodin, CEO of Provalliance Spain.

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