A survey of customers conducted after several

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Here, the emphasis was on helping to overcome the initial difficulties that lead to refusal to use the products, since according to survey data, it was the parents who were the buyers who most often did not make repeat purchases. For adult buyers, who were generally more persistent in mastering the skills of using products and therefore more likely to make repeat purchases even in the event of difficulties. This chatbot also provided information support, but to a much lesser extent. The main content consisted of newsletters related to the use of the loyalty program, as well as competitions and entertainment content. Both options included features such as asking questions to the bot and transferring to a live specialist. To receive newsletters and participate in the loyalty program, it was enough to scan the QR code that was provided by medical specialists during a consultation, or when purchasing at the checkout without a prior consultation, and then fill in the registration data in the chatbot.



Results As planned, the company was able lebanon telegram data to reduce customer retention costs by cutting the cost of issuing plastic cards, and thanks to more effective after-sales support, the share of parents making repeat purchases increased. months of use showed that they found it much more convenient to receive discounts using a chatbot than a customer card. Not long ago, the chatbot project turned one year old, and we are currently working on expanding the functionality of smart assistants. Representatives of the medical company assess the experience of cooperation as “extremely positive.”A study of service culture and service quality conducted in Russia by NEXTEP Research showed that 61% of respondents will buy a product if they receive a good offer but poor service, but will not do so again, and 25% of respondents are ready to refuse even a good offer.



Thus, the financial factor can play a major role in the initial purchase of a product, and the quality of service often comes to the forefront in repeat purchases. This pattern is also true for service in the insurance sector, as shown by surveys of consumers and insurers themselves. To track how correctly managers provide information during the initial purchase and how they resolve issues during the product's validity period, you can use Call Transcription, a function for translating audio recordings of conversations into text. We will tell you how connecting the Virtual PBX Transcription function helped the call center of an insurance company optimize the assessment of service quality and work more effectively with customer requests. Features of the MCN Telecom client The insurance company, which was already a user of IP telephony and Virtual PBX from MCN Telecom, was looking for a way to ensure that the information provided to clients when purchasing services and when insurance claims occurred would best meet the needs and expectations of the clients.