ID5 publishes a guide to facilitate the transition of brands to a cookieless future

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ID5, the market-leading identity provider for digital advertising, today launched a guide to help brands transition to a cookie-free future . Marketers, media planners and brands have been using third-party cookies for years to control how their ads target relevant messages to desired user groups. But the era of third-party cookies is coming to an end. Safari and Firefox have already stopped supporting third-party cookies , and Chrome will follow suit starting in 2023.

Time is running out and we can no longer rely on the malaysia telephone number data current cookie-based infrastructure. Despite this, many brands have yet to make the switch. Since Google announced that third-party cookies would be deprecated, brands have been presented with numerous different solutions and methods to survive the cookie apocalypse, creating confusion and preventing advertisers from taking action.

Recent success stories demonstrate that shared user IDs are an effective solution to the problem of targeting and measurement in the absence of third-party cookies. ID5 has created a guide for brands that explains the steps needed to adopt shared ID solutions in order to effectively reach their cookie-free audiences today and be better prepared for the post-cookie world.


To migrate to a privacy-focused, shared ID-based ID infrastructure, advertisers need to ensure that their technology partners have made the necessary technical changes and integrations. ID5’s guide outlines all the steps brands need to take to successfully migrate, including impact assessment, evaluation of shared ID solutions and their integration, compliance analysis, and finally KPIs and media performance dashboard updates. In addition to providing guidance, the resource also includes estimated timelines for each step, to make it easier for brands to allocate time and resources as they begin to plan for a cookieless future.