Challenges and opportunities for the educational and work future
Posted: Sat Dec 28, 2024 7:18 am
As technology advances and new digital tools appear , workplace training becomes a key point to retain talent in a company . Under this premise, MARCO , the agency specialized in brand building and reputation management , organized the webinar ' Education and training: Evolution and trends in the era of Artificial Intelligence (AI) '.
The webinar addressed topics that are currently affecting the sector. The speakers discussed the significant transformation that the education and training sector is undergoing. An evolution that is being accelerated by factors such as digitalisation , online learning, learnability and AI .
The pillars of the education and training sector
The world of education and training is marked by five key pillars: online learning, learnability, the power of AI, visual communication, and inclusivity and diversity . Above all, the integration of technology stands out as a cross-cutting axis, which has radically transformed the way we learn and teach.
On the rise of online education , Petia Maximova, Head of Education for Canva in Europe and one of the speakers, highlights advantages such as “flexibility, since nowadays we can learn from anywhere in the world and at any time. In addition, there has been a greater emphasis on real-world experiences and skills.” A trend to which we must add the growing importance of 'learnability', or in other words, the ability of a person to continuously learn through their own conviction.
Another of the major trends highlighted by experts is the impact that AI is having on the education and training sector . As Ángel Bartolomé, Vice-Rector for Students and University Life at CEU San Pablo University , explains , “ artificial intelligence represents a huge time-saver on various routine issues, bureaucratic processes of little value so that teachers and researchers can focus on the underlying issues.”
Regarding AI in workplace training , Noemí Camblor, head of solutions at Adecco Learning & Consulting , highlights that “companies want to know more about the uses of AI and that is why we are focusing on continuing to raise awareness of all the possibilities offered by this technology. On the one hand, there is a certain concern among employees, even misgivings, but on the other hand there is also a lot of enthusiasm.”
Marketing and communication in education: keys to excel in a competitive world
In an increasingly competitive educational environment, marketing and communication have become fundamental pillars to stand out and attract students and professionals in the training area. In fact, according to an OECD study , marketing and communication have become fundamental pillars, with 70% of students indicating that the quality of an educational institution's communication influences their decision to enroll in it. These strategies not only focus on promotion, but also on creating institutional identity, generating commitment and adapting to changing market demands.
Increasingly, educational institutions are looking for innovative ways to engage their audiences and differentiate themselves in a highly competitive marketplace.
In a constantly evolving educational world, the future of the sector looks promising, although with various challenges on the horizon. According to Adecco’s “ Global Workforce of the Future 2023 ” report, 73% of workers in Spain intend to remain in their current company . In this context, access to training and professional progress are some of the reasons why cambodia whatsapp data employees consider staying with their current company.
In an environment where technology and digital skills are increasingly important , organizations that prioritize the training and growth of their staff will be better prepared to face the challenges.
For Petia Maximova, in line with the importance of adapting to technological changes and ensuring equitable access to technology in education, it is essential to recognise that the future of the sector will require a proactive and flexible approach. This involves anticipating emerging needs and ensuring quality learning for all students. “While the path to full integration of AI in education may be complex, progress in this regard indicates that we are heading in the right direction,” she says.
« Education is, without a doubt, one of the driving forces that make society move forward . Nowadays, it is no longer enough to do a university degree or a master's degree at a specific time, but we must maintain this attitude constantly in our daily lives, reinventing ourselves personally and professionally with the help of education and continuous training. The famous concept of ' lifelong learning ' is more important than ever, as it is one of the values that will make the difference, both between individuals and between organizations,» highlights Juanma Dortez, Senior Client Lead at MARCO .
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The webinar addressed topics that are currently affecting the sector. The speakers discussed the significant transformation that the education and training sector is undergoing. An evolution that is being accelerated by factors such as digitalisation , online learning, learnability and AI .
The pillars of the education and training sector
The world of education and training is marked by five key pillars: online learning, learnability, the power of AI, visual communication, and inclusivity and diversity . Above all, the integration of technology stands out as a cross-cutting axis, which has radically transformed the way we learn and teach.
On the rise of online education , Petia Maximova, Head of Education for Canva in Europe and one of the speakers, highlights advantages such as “flexibility, since nowadays we can learn from anywhere in the world and at any time. In addition, there has been a greater emphasis on real-world experiences and skills.” A trend to which we must add the growing importance of 'learnability', or in other words, the ability of a person to continuously learn through their own conviction.
Another of the major trends highlighted by experts is the impact that AI is having on the education and training sector . As Ángel Bartolomé, Vice-Rector for Students and University Life at CEU San Pablo University , explains , “ artificial intelligence represents a huge time-saver on various routine issues, bureaucratic processes of little value so that teachers and researchers can focus on the underlying issues.”
Regarding AI in workplace training , Noemí Camblor, head of solutions at Adecco Learning & Consulting , highlights that “companies want to know more about the uses of AI and that is why we are focusing on continuing to raise awareness of all the possibilities offered by this technology. On the one hand, there is a certain concern among employees, even misgivings, but on the other hand there is also a lot of enthusiasm.”
Marketing and communication in education: keys to excel in a competitive world
In an increasingly competitive educational environment, marketing and communication have become fundamental pillars to stand out and attract students and professionals in the training area. In fact, according to an OECD study , marketing and communication have become fundamental pillars, with 70% of students indicating that the quality of an educational institution's communication influences their decision to enroll in it. These strategies not only focus on promotion, but also on creating institutional identity, generating commitment and adapting to changing market demands.
Increasingly, educational institutions are looking for innovative ways to engage their audiences and differentiate themselves in a highly competitive marketplace.
In a constantly evolving educational world, the future of the sector looks promising, although with various challenges on the horizon. According to Adecco’s “ Global Workforce of the Future 2023 ” report, 73% of workers in Spain intend to remain in their current company . In this context, access to training and professional progress are some of the reasons why cambodia whatsapp data employees consider staying with their current company.
In an environment where technology and digital skills are increasingly important , organizations that prioritize the training and growth of their staff will be better prepared to face the challenges.
For Petia Maximova, in line with the importance of adapting to technological changes and ensuring equitable access to technology in education, it is essential to recognise that the future of the sector will require a proactive and flexible approach. This involves anticipating emerging needs and ensuring quality learning for all students. “While the path to full integration of AI in education may be complex, progress in this regard indicates that we are heading in the right direction,” she says.
« Education is, without a doubt, one of the driving forces that make society move forward . Nowadays, it is no longer enough to do a university degree or a master's degree at a specific time, but we must maintain this attitude constantly in our daily lives, reinventing ourselves personally and professionally with the help of education and continuous training. The famous concept of ' lifelong learning ' is more important than ever, as it is one of the values that will make the difference, both between individuals and between organizations,» highlights Juanma Dortez, Senior Client Lead at MARCO .
Newsletter
Subscribe to our newsletter!