Another winner in the tech industry

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New trends are constantly emerging from the fertile womb of the Internet, so many that it is extremely difficult to keep track of them all. That is why, and to shed some light on this area of ​​activity, which is often shrouded in darkness, Phillip Westermayer and Roland Eisenbrand, founder and Head of Content of OMR respectively, took to the stage this morning at the festival of the same name with the ultimate aim of unraveling the keys to the present and future of the Internet.

Westermayer began his presentation by emphasizing that in 2023, the “Big Tech” (Google, Amazon, Facebook and Apple) will once again fill their coffers to the brim. Particularly outstanding was the performance of Nvidia, which, spurred on by AI, was the technology company that increased its value the most over the last year. And there was also a favourable wind for Chinese companies operating on a global scale (Shein, Temu and TikTok, for example), the founder of OMR stressed.

It is also worth keeping an eye on Meta, which increased its turnover by 12% in the last twelve months to 18 billion dollars. And 34% of its growth figures were based in China, Westermeyer stressed.

The big losers in the technology industry are those companies that are often labelled second-tier . This means that only those companies that dominate a specific area of ​​activity ( Meta in the social media space, for example) are in a position to continue to grow, he said. And all those companies at the back of the line are condemned to remain stable or see their growth curtailed, Westermeyer said.

Another big loser in the ever-buzzing tech industry is the truth. After all, social media is infested with “fake” content, which inevitably erodes internet users’ trust.

As for the winners of the internet, Westermayer referred to book clubs , which the #booktok phenomenon on TikTok has brought to the forefront in the digital age.

is India , which the founder of OMR describes as a giant in the making that will probably overtake China very soon. 140 new airports will be built in India in the next ten years. And at the head of many "Big Tech" there are a good number of executives with Indian roots (Satya Nadella at Microsoft, for example), Westermeyer recalled.

The 4 C's of marketing born from AI
In their speech at OMR, Westermayer and Eisenbrand could not help but refer to the most popular benin whatsapp lead technology of the moment: AI. And according to Eisenbrand, marketing born in the heat of AI is governed by 4 Cs :

The first C is the C of content .
The second C is the C for cost efficiency .
The third C is the C for “concern .”
And the fourth C is the C of customer .
As an example of the first C, Eisenbrand cited a brand (a small-home manufacturer in particular) that is leaning on AI-generated content to fuel its social media presence , where it has garnered hundreds of thousands of likes on AI-powered images.

On the other hand, to boost efficiency with the help of AI, you have to feed that AI with data , Eisenbrand said. And it is also absolutely crucial to properly protect the data, especially if the data is sensitive. To prevent ChatGPT bots from devouring their data, some companies choose to slam the door on these bots on their websites (something perfectly possible on a technical level). However, other companies take advantage of bots entering their websites because they know that this will ultimately bring them “leads,” Eisenbrand explained.

Westermeyer also touched on what is probably the most booming social network at the moment (despite the many problems that plague it): TikTok. According to the founder of OMR, TikTok is much more than a social network and is metamorphosing into a search engine similar to Google . TikTok's transformation into a kind of search engine is also spurring the demand for SEO professionals, who are moving from Google to the app from China, where today it is possible to find almost any content that is conveniently tagged, Westermeyer concluded.