Digitizing external communication is not a word with a press release
Posted: Sat Dec 28, 2024 5:46 am
Communication has become an asset for businesses and it is easy to see a DIRCOM sitting on the Management Committee, in fact half of them already report directly to the CEO, according to the Study of Communication in Spain by the Association of Communication Directors. However, there are still many companies that do not have this area digitalized, because making a press release in Word is not digitalizing.
Thanks to our 10 years of experience in the list of armenia cell phone numbers United Kingdom, at Onclusive we know how to solve this digital gap. Specifically, with PR Manager, we help companies manage the entire external communication process on a single platform , from the creation of materials and planning for the press and social networks, to the management of relations with journalists and influencers, through to the analysis of the performance of each action, knowing which media and journalist publish by being connected to the monitoring platform.
It is not very different from what happens in areas such as sales or marketing; any company needs to know what to do, how to do it and measure how it works. And communication is not very different. The Commercial Director and his commercial executives are not very different from a DIRCOM and his team.
The former sell products or services and need to know how much they sell and to whom. The latter “sell” brand image, corporate news, reputation, positioning and narrative and need to know how much they publish, where and what value they obtain.
Thanks to our 10 years of experience in the list of armenia cell phone numbers United Kingdom, at Onclusive we know how to solve this digital gap. Specifically, with PR Manager, we help companies manage the entire external communication process on a single platform , from the creation of materials and planning for the press and social networks, to the management of relations with journalists and influencers, through to the analysis of the performance of each action, knowing which media and journalist publish by being connected to the monitoring platform.
It is not very different from what happens in areas such as sales or marketing; any company needs to know what to do, how to do it and measure how it works. And communication is not very different. The Commercial Director and his commercial executives are not very different from a DIRCOM and his team.
The former sell products or services and need to know how much they sell and to whom. The latter “sell” brand image, corporate news, reputation, positioning and narrative and need to know how much they publish, where and what value they obtain.