In January of this year,
Posted: Sat Dec 28, 2024 5:35 am
The data of millions of PayPal customers is a lucrative prize that the famous online payment platform is willing to exploit to the last drop in an advertising network that the American company is currently developing and with which it hopes to spur its growth.
According to The Wall Street Journal , PayPal is reportedly laying the foundations for an advertising network that would tap into the vast torrent of data generated by the American multinational through the tracking of its customers' purchases and spending behavior . In addition, PayPal's new advertising network would also be fed by data from its subsidiary Venmo.
PayPal has hired Mark Grether , who previously headed Uber’s advertising division, to lead the company’s new advertising platform as vice president and general manager of the newly created PayPal Ads division. In his new role, Grether will be responsible for developing new advertising formats, overseeing sales and recruiting talent for PayPal’s new advertising division.
PayPal introduced its first advertising product, Advanced Offers , which uses the company's AI and data to help retailers connect with their customers through personalized discounts and promotions.
Advanced Offers , which marketplaces like eBay and Zazzle are reportedly currently belgium whatsapp lead testing, only charges advertisers when a consumer completes a purchase.
PayPal wants to boost its growth with the help of its new advertising network
However, PayPal now wants to sell advertising not only to its own customers but also to non-endemic advertisers who do not sell their products and services through this platform . The goal is to enable advertisers to confront their target audience with ads on any medium, from the web to connected TV .
PayPal processed a whopping 6.5 billion online payments for approximately 400 million customers during the first quarter of the year.
The data of all users who make purchases through PayPal will be included by default in the company's new advertising network , although they can prevent, if they wish, their data from being used on this platform.
PayPal has also begun rolling out non-targeted offers from retailers on its Venmo app , although the company does not want to alienate the app's mainly young users, who use it as a sort of social network, with too many promotions.
While PayPal's new ad network promises to provide advertisers with a more detailed and accurate portrait of their target audience , its prices could be significantly higher than other similar advertising platforms. After all, the network PayPal is working on will be in a position to segment consumers based on their purchasing power.
PayPal, which enjoyed a golden age during the pandemic, is currently not going through its best moment and in January announced that it would cut 9% of its workforce worldwide. However, the company managed to boost its prof
According to The Wall Street Journal , PayPal is reportedly laying the foundations for an advertising network that would tap into the vast torrent of data generated by the American multinational through the tracking of its customers' purchases and spending behavior . In addition, PayPal's new advertising network would also be fed by data from its subsidiary Venmo.
PayPal has hired Mark Grether , who previously headed Uber’s advertising division, to lead the company’s new advertising platform as vice president and general manager of the newly created PayPal Ads division. In his new role, Grether will be responsible for developing new advertising formats, overseeing sales and recruiting talent for PayPal’s new advertising division.
PayPal introduced its first advertising product, Advanced Offers , which uses the company's AI and data to help retailers connect with their customers through personalized discounts and promotions.
Advanced Offers , which marketplaces like eBay and Zazzle are reportedly currently belgium whatsapp lead testing, only charges advertisers when a consumer completes a purchase.
PayPal wants to boost its growth with the help of its new advertising network
However, PayPal now wants to sell advertising not only to its own customers but also to non-endemic advertisers who do not sell their products and services through this platform . The goal is to enable advertisers to confront their target audience with ads on any medium, from the web to connected TV .
PayPal processed a whopping 6.5 billion online payments for approximately 400 million customers during the first quarter of the year.
The data of all users who make purchases through PayPal will be included by default in the company's new advertising network , although they can prevent, if they wish, their data from being used on this platform.
PayPal has also begun rolling out non-targeted offers from retailers on its Venmo app , although the company does not want to alienate the app's mainly young users, who use it as a sort of social network, with too many promotions.
While PayPal's new ad network promises to provide advertisers with a more detailed and accurate portrait of their target audience , its prices could be significantly higher than other similar advertising platforms. After all, the network PayPal is working on will be in a position to segment consumers based on their purchasing power.
PayPal, which enjoyed a golden age during the pandemic, is currently not going through its best moment and in January announced that it would cut 9% of its workforce worldwide. However, the company managed to boost its prof