SMM and targeted advertising in real estate
Posted: Sat Dec 28, 2024 4:25 am
Social networks solve several problems at once for advertising products and services in the real estate sector.
Present a catalog of the agency's or developer's properties on your personal page or in the community.
To communicate information, for example, about the progress of construction or obtaining permits to potential buyers and shareholders.
An example of a creative presentation of permit documentation for the Terle Park residential complex
Accumulate negativity on brand-controlled platforms and work it out.
Maintain the company brand.
Targeted advertising in social networks is an effective tool that why you need this database can be used to convey information about a property to the target audience. It can be used to cover demand from individuals who are looking for residential premises, land plots for private construction, commercial real estate for small businesses.
VKontakte
The largest social network of the RuNet does not impose any special requirements on advertising real estate and related brands or services other than those contained in federal legislation. There are restrictions only on advertising annuity contracts: you cannot talk about its advantages over inheritance, condemn relatives who do not care about the landlord, or cite gratitude from private clients. These and some other limits are specified in Article 30 of Chapter 3 of the Federal Law "On Advertising" N 38-FZ.
Read also: Federal Law on Advertising: Briefly the Most Important Thing
Consider which advertising objectives you will use at each stage of the funnel. For example, the objective "Ad impressions" is suitable for an image campaign at the upper levels, and "Community membership" for a warmer audience. Remember that the chosen objective determines the format and model of advertising optimization, and ultimately, the budget expenditure.
Present a catalog of the agency's or developer's properties on your personal page or in the community.
To communicate information, for example, about the progress of construction or obtaining permits to potential buyers and shareholders.
An example of a creative presentation of permit documentation for the Terle Park residential complex
Accumulate negativity on brand-controlled platforms and work it out.
Maintain the company brand.
Targeted advertising in social networks is an effective tool that why you need this database can be used to convey information about a property to the target audience. It can be used to cover demand from individuals who are looking for residential premises, land plots for private construction, commercial real estate for small businesses.
VKontakte
The largest social network of the RuNet does not impose any special requirements on advertising real estate and related brands or services other than those contained in federal legislation. There are restrictions only on advertising annuity contracts: you cannot talk about its advantages over inheritance, condemn relatives who do not care about the landlord, or cite gratitude from private clients. These and some other limits are specified in Article 30 of Chapter 3 of the Federal Law "On Advertising" N 38-FZ.
Read also: Federal Law on Advertising: Briefly the Most Important Thing
Consider which advertising objectives you will use at each stage of the funnel. For example, the objective "Ad impressions" is suitable for an image campaign at the upper levels, and "Community membership" for a warmer audience. Remember that the chosen objective determines the format and model of advertising optimization, and ultimately, the budget expenditure.