It's not an easy task, and can sometimes feel a little overwhelming. But it's not impossible - here are all the elements you need to consider when planning your marketing strategies.
Marketing Map
Defining Your Marketing Plan
When setting up your marketing plan, you need to keep the following concepts in mind:
Developing a Marketing Map
Promoting your brand to your customer base is a crucial component of any marketing strategy, and a great way to ensure any promotional materials are retained and valued is through the use of mapping. Highly visual messages can have a significant impact on both customers and potential customers.
Defining the Customer Journey
A customer journey map is a visual representation of every experience your customers have with you. Helps tell the story of a customer's experience with your brand from first contact to a long-term relationship.
Build personas
Create each customer. Think about WHO your ideal customer is and aim for that when planning your marketing strategies.
Customer journey map
Customer experience improvements
Your customers are the pillars of your business, which is why you should take care of them and delight them at every opportunity you get. Here you'll find a set of ideas to improve your relationship with them and thus, their experience with your brand.
Product reviews
Product reviews
A third-party review system will increase traffic to your website. That's why we work with expert external SEO agencies to ensure this benefit. And since we also partner with Google, you'll get star ratings on your paid ads, which increases click-through rate by 17%.
Since Google only approves specific general manager email lists rating and review providers, and not individual businesses, if you use an in-house system you won't get this advantage.
Cart Abandonment
Cart Abandonment
You will find many reasons for shoppers to abandon their carts, such as unexpected shipping charges, having to create a new user account, long and confusing checkout processes, and more.
Cart abandonment is a huge problem, you can lose up to 75% of your online sales because of it, and in some cases, up to 83%.
What you can do to reduce this abandonment is to implement cart follow-up emails. This will redirect your customers to the checkout page and allow them to continue shopping. No matter the reason they abandoned, they can come back to complete the purchase.
Product Page Improvements
Product Page Improvements
One way to improve your product page is to add push notifications. It will benefit the customer by providing them with a direct method of communication; they are the best way to speak to them directly. Forget about spam filters or inbox messages that are rarely checked.
Upselling and Cross-Selling 2
Upselling and Cross-Selling
An upsell is used to get the customer to spend more money by purchasing a more expensive model of the same product or adding some features. In other cases, it also includes guarantees related to the product in question. On the other hand, a cross-sell is used to get customers to spend more money by adding more products from different categories than the product being viewed or purchased.
Thank You Page
Thank You Page
Your thank you page is a critical component of an e-commerce checkout process, but it is also an opportunity to squeeze more value out of your customers. However, most e-commerce stores miss out on the opportunity.
Marketers consider the thank you page to be the end of the sales funnel. While this may be partly true, it also needs to be viewed as part of a broader relationship with customers.
When a customer lands on this page, it means they trust you with their money. They like your products and believe you will follow through to the end of the transaction. That's why the probability of selling to an existing customer is 50-60%, while the probability of selling to a new customer is only 5-20%.
Therefore, you should consider offering a coupon on the next purchase, adding a survey, upselling related products or asking the customer to share their purchases on social media.
