Quality vs. quantity: which would win in content production?
Posted: Sat Dec 28, 2024 4:12 am
Quality or quantity? You've probably wondered what's more important when it comes to producing a piece of content.
Rock Content Editor
May 29, 18 | 5 min read
Reading time: 4 minutes
Who will win the battle?
We can tell you without a doubt that the answer is quality. Given the growth of social media and its unquestionable power to generate authority and engagement for businesses, it is a priority to maintain the balance between the two queens of Content Marketing.
For this reason, in the following lines we present to you everything you need to take into account to produce content appropriately for your business.
Quality or quantity: are they enemies or allies?
First of all, if you have a blog or website, you already know that in order to generate content that interests visitors , it is necessary to invest time . This is a task that, if well focused, will surely bring positive results. However, we recommend that you analyze what resources you have available to achieve quality in your strategy.
One of the biggest questions is: How often and how much should you post online?
If on the one hand, daily posts bring a significant brazil whatsapp number data increase in visitors to your site, on the other hand it is vital to be sensitive to not over-producing . For two very simple reasons: the large amount produced can be seen as spam, by search engines and by users and, secondly, producing just for the sake of producing, is a wrong practice to generate results.
[sc name="cta" link="https://ofertas.marketingdecontenidos.c ... contenidos" image="https://rockcontent.com/es/wp-content/u ... do-web.png" title="Guide to the production of web content" description="Learn with this ebook how to structure your content strategy, your writing, editing and SEO plan." button="Get the free PDF!" ]
Content should be interesting for the reader and for the person in your niche . This way you will be successful in adding value to the public and you will encourage them to visit the page again.
One thing is certain: generating quality text is above all about communicating with your reader using coherent and cohesive ideas. No one likes something that tires them out and brings them no benefits.
Another important factor is to maintain a constant frequency of publications .
This helps a lot for better SEO positioning in the long term. Your audience will always have access to updated topics about the site and if there is quality in each piece: you have the perfect formula!
Here we offer a step-by-step guide on the ideal frequency for posting on social media and engaging your audience.
How to make both work in favor of your business?
It seems to us that this is the billion-dollar question, right? Quantity and quality only go hand in hand when we prioritize the needs of the company.
So, we have separated some measures that you can take that will bring more traffic and permanence on your website. Below, we list the main ones:
Texts should be longer and written in a natural way , close to the language of the audience. Google likes articles to be humanized and this allows the user to become loyal to your blog;
Add at least two photos and a video, if possible. People tend to stay on a page longer this way, and it also reduces the bounce rate.
Be direct and objective . In a global world where time is scarce, it is worth investing in short and specific information, as it can be read quickly and without compromising quality;
Have a content plan on hand, it is optimal to organize your schedule and the issues that are of interest to the person;
Invest in audiovisual pieces to explain your offers, promotions and production processes;
Pay attention to analyzing the keywords that are part of your niche, they will help you optimize the content that will be produced frequently.
Stay up to date and always offer personalized information .
Articles containing more than 1000 words are ideal for search engine algorithms to index the information. It is good for SEO.
Important: Don't forget to prepare and define the editorial line of the topics you are going to produce so that each piece of content is related to something created by your site or blog. This helps with authority and relevance in search engines and with the public.
All of these things so far value the quality of production.
Remember that Google values content that has been on the web for a long time. And since it is made with scannability in mind , it grows in authority. This will ensure that the visitor becomes a lead, that they walk through the sales funnel and generate business for you
Rock Content Editor
May 29, 18 | 5 min read
Reading time: 4 minutes
Who will win the battle?
We can tell you without a doubt that the answer is quality. Given the growth of social media and its unquestionable power to generate authority and engagement for businesses, it is a priority to maintain the balance between the two queens of Content Marketing.
For this reason, in the following lines we present to you everything you need to take into account to produce content appropriately for your business.
Quality or quantity: are they enemies or allies?
First of all, if you have a blog or website, you already know that in order to generate content that interests visitors , it is necessary to invest time . This is a task that, if well focused, will surely bring positive results. However, we recommend that you analyze what resources you have available to achieve quality in your strategy.
One of the biggest questions is: How often and how much should you post online?
If on the one hand, daily posts bring a significant brazil whatsapp number data increase in visitors to your site, on the other hand it is vital to be sensitive to not over-producing . For two very simple reasons: the large amount produced can be seen as spam, by search engines and by users and, secondly, producing just for the sake of producing, is a wrong practice to generate results.
[sc name="cta" link="https://ofertas.marketingdecontenidos.c ... contenidos" image="https://rockcontent.com/es/wp-content/u ... do-web.png" title="Guide to the production of web content" description="Learn with this ebook how to structure your content strategy, your writing, editing and SEO plan." button="Get the free PDF!" ]
Content should be interesting for the reader and for the person in your niche . This way you will be successful in adding value to the public and you will encourage them to visit the page again.
One thing is certain: generating quality text is above all about communicating with your reader using coherent and cohesive ideas. No one likes something that tires them out and brings them no benefits.
Another important factor is to maintain a constant frequency of publications .
This helps a lot for better SEO positioning in the long term. Your audience will always have access to updated topics about the site and if there is quality in each piece: you have the perfect formula!
Here we offer a step-by-step guide on the ideal frequency for posting on social media and engaging your audience.
How to make both work in favor of your business?
It seems to us that this is the billion-dollar question, right? Quantity and quality only go hand in hand when we prioritize the needs of the company.
So, we have separated some measures that you can take that will bring more traffic and permanence on your website. Below, we list the main ones:
Texts should be longer and written in a natural way , close to the language of the audience. Google likes articles to be humanized and this allows the user to become loyal to your blog;
Add at least two photos and a video, if possible. People tend to stay on a page longer this way, and it also reduces the bounce rate.
Be direct and objective . In a global world where time is scarce, it is worth investing in short and specific information, as it can be read quickly and without compromising quality;
Have a content plan on hand, it is optimal to organize your schedule and the issues that are of interest to the person;
Invest in audiovisual pieces to explain your offers, promotions and production processes;
Pay attention to analyzing the keywords that are part of your niche, they will help you optimize the content that will be produced frequently.
Stay up to date and always offer personalized information .
Articles containing more than 1000 words are ideal for search engine algorithms to index the information. It is good for SEO.
Important: Don't forget to prepare and define the editorial line of the topics you are going to produce so that each piece of content is related to something created by your site or blog. This helps with authority and relevance in search engines and with the public.
All of these things so far value the quality of production.
Remember that Google values content that has been on the web for a long time. And since it is made with scannability in mind , it grows in authority. This will ensure that the visitor becomes a lead, that they walk through the sales funnel and generate business for you