Why humanize communication in an automated world?
Posted: Thu Dec 26, 2024 9:54 am
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Article updated 3 years ago by NewsMDirector
business
Why do something with humans when I can do it with machines? The 21st century has brought total automation of marketing, the shift from communication made individually to communication by and for the masses.
There are few companies that continue to do marketing without automating. Social networks, and in rare cases, seem to be the last bastion of a form of communication that does not understand programmed messages, large planned messages or the same thing for everyone.
It is in this context that a wave of marketers is emerging who are calling for the humanisation of marketing, moving from an automated form of communication to a more personalised and human world. The voices in favour of humanising marketing are not calling for getting rid of everything automated, but for a change of direction towards something less robotised.
To discover exactly what the process of humanizing marketing entails, we have prepared a short guide for you in which we contrast automation with humanization. Why humanize marketing in a completely automated world?
TABLE OF CONTENTS
The age of automation
Cons of using automation
Why humanize marketing then?
Pros of humanizing communication
Humanizing Cross-Channel Marketing
The age of automation
automated
The advancement of technology itself has allowed companies to stop depending on time, money and space to be able to communicate. Communication has stopped depending on these factors and has become something that can be done at any time. Automation allows companies to stop working in the moment and for the moment.
Automation dominates much of the marketing sector. It is possible to automate social media messages, email responses, advertisements or SMS . The technical aspect of the Internet space allows the company to anticipate user movements and have a response plan in place for those movements.
This automation is largely done to avoid wasting time writing a series of messages and content that are practically similar for a large number of users. The time savings are also considerable, since by creating a single message it can be reproduced countless times. Automation is a cheaper and therefore more profitable method for companies.
Automation can also be derived from the term scheduling. This type of automation is especially common in blogs and social networks. It is possible to create the content to be uploaded and decide when it will be published. Facebook, Twitter, Instagram, Google+… there are many social networks that allow scheduling from their own platform or from others. Some of the best-known tools for carrying out this automation are HootSuite, TweetDeck, Buffer, etc.
Scheduling on social media is a time-saving method. As with auto-responders, the user is not dependent on the time factor to post messages. Time becomes flexible and immediacy in creating content is no longer necessary.
Cons of using automation
Automation seems like an ideal communication option, but it has its drawbacks. belize whatsapp number data Those in favor of humanizing marketing often point out that automation is not as effective a method as it seems at first glance:
You lose the ability to react: By automating everything, there is no room for improvisation. If all your communication is automated and you rely on automation as your only method of communication, you will not be able to cope with the responses that a person must occasionally give.
Communication becomes more monotonous : If everything is automated, you will be sending the same message over and over again. Your company's communication will lose personality. Monotony will be general in your company. Users will not have the chance to be surprised by your messages.
You stop working in real time : Although it may be more complicated, working in real time is more personal and human. By automating everything, there is no room for real time, communication is done in advance, and therefore, what happens in the moment does not have an immediate response. Many problems and issues require an immediate response, if you are not able to provide that response, the image with your clients will worsen.
You lose personality : Communication must reflect the brand and style of the person communicating. A company that automates all responses is a monotonous company, but also a company without personality. The message conveyed by a company that automates everything is that communication is secondary.
Difficulty attracting customers : It is difficult to attract customers with a standard message that is valid for everyone. Humanizing marketing involves personalizing and creating unique messages. If you are sending the same message to everyone, you are transmitting the message that all customers are the same, and that is not positive.
Why humanize marketing then?
human
Article updated 3 years ago by NewsMDirector
business
Why do something with humans when I can do it with machines? The 21st century has brought total automation of marketing, the shift from communication made individually to communication by and for the masses.
There are few companies that continue to do marketing without automating. Social networks, and in rare cases, seem to be the last bastion of a form of communication that does not understand programmed messages, large planned messages or the same thing for everyone.
It is in this context that a wave of marketers is emerging who are calling for the humanisation of marketing, moving from an automated form of communication to a more personalised and human world. The voices in favour of humanising marketing are not calling for getting rid of everything automated, but for a change of direction towards something less robotised.
To discover exactly what the process of humanizing marketing entails, we have prepared a short guide for you in which we contrast automation with humanization. Why humanize marketing in a completely automated world?
TABLE OF CONTENTS
The age of automation
Cons of using automation
Why humanize marketing then?
Pros of humanizing communication
Humanizing Cross-Channel Marketing
The age of automation
automated
The advancement of technology itself has allowed companies to stop depending on time, money and space to be able to communicate. Communication has stopped depending on these factors and has become something that can be done at any time. Automation allows companies to stop working in the moment and for the moment.
Automation dominates much of the marketing sector. It is possible to automate social media messages, email responses, advertisements or SMS . The technical aspect of the Internet space allows the company to anticipate user movements and have a response plan in place for those movements.
This automation is largely done to avoid wasting time writing a series of messages and content that are practically similar for a large number of users. The time savings are also considerable, since by creating a single message it can be reproduced countless times. Automation is a cheaper and therefore more profitable method for companies.
Automation can also be derived from the term scheduling. This type of automation is especially common in blogs and social networks. It is possible to create the content to be uploaded and decide when it will be published. Facebook, Twitter, Instagram, Google+… there are many social networks that allow scheduling from their own platform or from others. Some of the best-known tools for carrying out this automation are HootSuite, TweetDeck, Buffer, etc.
Scheduling on social media is a time-saving method. As with auto-responders, the user is not dependent on the time factor to post messages. Time becomes flexible and immediacy in creating content is no longer necessary.
Cons of using automation
Automation seems like an ideal communication option, but it has its drawbacks. belize whatsapp number data Those in favor of humanizing marketing often point out that automation is not as effective a method as it seems at first glance:
You lose the ability to react: By automating everything, there is no room for improvisation. If all your communication is automated and you rely on automation as your only method of communication, you will not be able to cope with the responses that a person must occasionally give.
Communication becomes more monotonous : If everything is automated, you will be sending the same message over and over again. Your company's communication will lose personality. Monotony will be general in your company. Users will not have the chance to be surprised by your messages.
You stop working in real time : Although it may be more complicated, working in real time is more personal and human. By automating everything, there is no room for real time, communication is done in advance, and therefore, what happens in the moment does not have an immediate response. Many problems and issues require an immediate response, if you are not able to provide that response, the image with your clients will worsen.
You lose personality : Communication must reflect the brand and style of the person communicating. A company that automates all responses is a monotonous company, but also a company without personality. The message conveyed by a company that automates everything is that communication is secondary.
Difficulty attracting customers : It is difficult to attract customers with a standard message that is valid for everyone. Humanizing marketing involves personalizing and creating unique messages. If you are sending the same message to everyone, you are transmitting the message that all customers are the same, and that is not positive.
Why humanize marketing then?
human