Bershka introduces a new AI tool with Amazon: Alexa helps you choose what clothes to wear

[rUparaHmaN014]

Can you imagine having a tool that helps you choose what clothes to wear ? Well, now, this has become a reality thanks to an agreement between Amazon and Bershka . The virtual assistant, Alexa , developed by the e-commerce giant, Amazon, will be the protagonist of this collaboration.

This is the first agreement between a gansu mobile phone numbers database fashion brand and Alexa , and Bershka and Amazon have developed a new skill for consumers to interact with it and thus receive fashion tips and recommendations on how to dress for special events, always taking into account the trends of the moment.

The new Alexa skill
Thanks to artificial intelligence , the new Alexa Skill for Bershka brings recommendations closer to its young audience , allowing the brand to have a close and natural conversation with its customers.

In order to enjoy this new tool that Bershka has launched together with Amazon Alexa, it is essential to have this virtual assistant . If any consumer wants to enjoy the new tech-experience of this Inditex clothing brand, they only have to ask Alexa for fashion advice or a style recommendation for an upcoming event.

Let's give an example to know how to use this Alexa skill for Bershka: first of all, you have to talk to this virtual assistant so that it can help you, for example, you can ask, "Alexa, what can I wear to a concert?". In this case, Amazon's virtual assistant will be in charge of showing you the clothes and looks that best fit that type of event , even if you are using a gadget that has a screen, Alexa will provide you with images to show you some of these looks for, in this case, attending a concert.