Do Spaniards shop online?
Posted: Thu Dec 26, 2024 9:19 am
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Article updated 1 year ago by NewsMDirector
Ecommerce-01
The Internet is taking up an ever-increasing share of the market. Buying online is not just a matter for a few people, but rather a growing trend that is gaining followers.
But in this expanding market, one question must be asked: do Spaniards also buy online? belgium whatsapp number data We have consulted various studies to answer this question and the result is surprising.
TABLE OF CONTENTS
More than 70% of Spaniards buy online
Very varied demand
Far behind Europeans when it comes to buying online
Security, main concern
Reviews and quality are the most valued
More than 70% of Spaniards buy online
Spaniards buy online
No one doubts that online shopping is an upward trend. The proliferation of e-commerce sites suggests that the market needs to satisfy the desire of Spaniards to consume online.
This trend is quantifiable. 70% of Spanish households tend to buy online. This 70%, according to data from El Confidencial Digital , means 11.1 million households. The figure is very high, but it is only the tip of the iceberg that confirms that more and more people are buying online.
According to data from El Confidencial, 32% of the Spanish population made some purchase online in 2013. This figure rises to 36.3% of Spaniards who make one or two purchases in online stores per month , according to data from the first Trusted Shops Observatory on eCommerce habits .
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The trend is on the rise, as we can see, more and more Spaniards trust online stores, the well-known e-commerce sites. The doubts that the stores generated due to their reliability seem to be dissipating more and more. The market trend indicates that this action will continue to rise, since 71.2% of Spaniards buy online, one point above the figure for 2015.
The gradual and unstoppable rise of the habit of buying online means that more and more e-commerce businesses are emerging and want to find their place in a competitive market. In the world of e-commerce there are a multitude of offers and finding your place and your market niche seems to be the trend at the moment. Nobody wants to lose the rhythm of the market and find their place in a growing sector.
Very varied demand
shopping
The demand for e-commerce is very varied, adjusted to the interest and theme of the stores themselves. The same study by Trusted Shop has seen fit to analyze and measure which are the sectors most in demand by Spaniards when buying online.
It seems that travel is the strongest trend. 61.5% of Spaniards who go online to buy things demand content related to travel. In this sector we can include train and plane tickets, hotels, hostels, camping, visits to points of interest, etc. The sector is one of the largest and most complete that exist, hence the high demand.
Technological and fashion products occupy the top positions . The demand for technological products, as well as fashion and accessories, is 50% among users who decide to buy online. But the trend is clear in terms of gender in these two points. Men tend to buy more technological products, 66.4% of the demand for these products is male. On the other hand, 62.5% of the demand for fashion and accessories is from women.
Further afield, but no less important, are sectors such as leisure and entertainment. 49.3% of online buyers in Spain demand this type of content. This sector includes film screenings, concerts and exhibitions.
In the same sector, but somewhat further away, are books, music and films. The audiovisual sector accounts for 38.9% of the demand from online buyers.
The figures are lower when we refer to sectors such as the home, 29.5%, or sports, 17.3%. Both sectors occupy very distant positions and still show that there are many online buyers who prefer to buy certain products in person.
Likewise, health and food-related products account for just 14.6% of demand. They are, by their own merits, the least popular sector for online shopping.
Article updated 1 year ago by NewsMDirector
Ecommerce-01
The Internet is taking up an ever-increasing share of the market. Buying online is not just a matter for a few people, but rather a growing trend that is gaining followers.
But in this expanding market, one question must be asked: do Spaniards also buy online? belgium whatsapp number data We have consulted various studies to answer this question and the result is surprising.
TABLE OF CONTENTS
More than 70% of Spaniards buy online
Very varied demand
Far behind Europeans when it comes to buying online
Security, main concern
Reviews and quality are the most valued
More than 70% of Spaniards buy online
Spaniards buy online
No one doubts that online shopping is an upward trend. The proliferation of e-commerce sites suggests that the market needs to satisfy the desire of Spaniards to consume online.
This trend is quantifiable. 70% of Spanish households tend to buy online. This 70%, according to data from El Confidencial Digital , means 11.1 million households. The figure is very high, but it is only the tip of the iceberg that confirms that more and more people are buying online.
According to data from El Confidencial, 32% of the Spanish population made some purchase online in 2013. This figure rises to 36.3% of Spaniards who make one or two purchases in online stores per month , according to data from the first Trusted Shops Observatory on eCommerce habits .
[bannerHero]
The trend is on the rise, as we can see, more and more Spaniards trust online stores, the well-known e-commerce sites. The doubts that the stores generated due to their reliability seem to be dissipating more and more. The market trend indicates that this action will continue to rise, since 71.2% of Spaniards buy online, one point above the figure for 2015.
The gradual and unstoppable rise of the habit of buying online means that more and more e-commerce businesses are emerging and want to find their place in a competitive market. In the world of e-commerce there are a multitude of offers and finding your place and your market niche seems to be the trend at the moment. Nobody wants to lose the rhythm of the market and find their place in a growing sector.
Very varied demand
shopping
The demand for e-commerce is very varied, adjusted to the interest and theme of the stores themselves. The same study by Trusted Shop has seen fit to analyze and measure which are the sectors most in demand by Spaniards when buying online.
It seems that travel is the strongest trend. 61.5% of Spaniards who go online to buy things demand content related to travel. In this sector we can include train and plane tickets, hotels, hostels, camping, visits to points of interest, etc. The sector is one of the largest and most complete that exist, hence the high demand.
Technological and fashion products occupy the top positions . The demand for technological products, as well as fashion and accessories, is 50% among users who decide to buy online. But the trend is clear in terms of gender in these two points. Men tend to buy more technological products, 66.4% of the demand for these products is male. On the other hand, 62.5% of the demand for fashion and accessories is from women.
Further afield, but no less important, are sectors such as leisure and entertainment. 49.3% of online buyers in Spain demand this type of content. This sector includes film screenings, concerts and exhibitions.
In the same sector, but somewhat further away, are books, music and films. The audiovisual sector accounts for 38.9% of the demand from online buyers.
The figures are lower when we refer to sectors such as the home, 29.5%, or sports, 17.3%. Both sectors occupy very distant positions and still show that there are many online buyers who prefer to buy certain products in person.
Likewise, health and food-related products account for just 14.6% of demand. They are, by their own merits, the least popular sector for online shopping.