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Posted: Thu Dec 26, 2024 8:48 am
Rich SMS is a lesser-known version of the regular SMS, but it is increasingly present as a digital marketing resource. Rich SMS takes advantage of the potential of smartphones to launch SMS that go beyond the simple plain SMS text we are used to.
Rich SMS takes advantage of the fact that smartphones have changed the world by allowing SMS to be connected to the world as well. In addition to the 160 plain text characters, a link is now incorporated, which brings a whole new dimension to the product. SMS goes beyond the message itself.
The SMS will continue to be 160 characters long, but within that limit a link to a creative is incorporated. The creative allows you to display a kind of landing page where the customer can find more information bahrain whatsapp phone numbers about the product or the company.
Rich SMS allows marketers to:
Provide additional information on a mobile-optimized website or microsite
Provide a coupon via barcode or QR
Induce users to call a number
Link to a landing page
Etc.
Advantages of Rich SMS
You may have doubts about Rich SMS because it is not yet a widely used method of communication. The comparison with instant messaging may also make it seem like Rich SMS is at a disadvantage, but that is not the case.
Rich SMS has all the potential of instant messaging and SMS. This means that it takes into account the full potential of SMS, which has a 90% opening rate. This is the highest opening rate of any marketing communication channel.
Many marketers have turned to SMS because they have seen that it has much greater advantages over email . While email has a lower opening rate, SMS has a much higher opening rate.
This is reflected in the SMS growth forecast. In 2013, it grew by 53.07 billion dollars, while it is estimated that by 2020 it will grow by 70.32 billion US dollars.
Much of the success of SMS comes from the introduction and normalisation of Rich SMS as a variant of traditional SMS. Special emphasis has been placed on SMS being able to incorporate links, and going beyond simple text. The aim has been to ensure that SMS, like other communication channels, can incorporate systems that allow the full potential of smartphones to be exploited through the connection they provide with other applications and the Internet.
Rich SMS is the logical evolution of SMS. A golden opportunity to send messages that are much more interesting than with a traditional SMS, but using the same tools. More, in exchange for the same.
Instant Messaging vs. Rich SMS: Which Should You Choose?
The choice seems to divide some companies from others. Some welcome one method of communication, while others prefer the other option.
A priori, it seems that Rich SMS has greater rigor and reliability for the users who receive them . On the other hand, it happens that instant messaging has a very marked image of communication between user-user in a more friendly or casual way. This is a major obstacle for many companies that see that if they opt for WhatsApp, Telegram or Line they may lose seriousness and reliability as brands.
Another reason why companies opt for Rich SMS over instant messaging is the opening rate. Instant messaging applications are usually read, but it is difficult to position your product in a very saturated market. On the other hand, SMS seems to be a channel that is, a priori, freer and with more options to penetrate and make your message stand out and catch the eye.
However, it seems that the advantages of instant messaging come down to its cost . Many companies choose this communication system because it is free, which allows them to save on sending. Cost would be a determining factor in deciding on instant messaging instead of SMS. However, the increasingly lower costs of SMS also play in its favour, as it is relatively cheap to send mass SMS to communicate the details of your brand.
The balance therefore seems to be tipped in favour of Rich SMS as the most effective communication system for your company . With a reasonable investment, you can have the form of communication with the most openings in your hands.
From MDirector you can create personalized Rich SMS in an easy way. Using the SMS editor, within the MDirector SMS Software , you can find the possibility of creating a Rich SMS, expressly creating your creativity and adapting it to your business.
You can choose from the wide range of creatives that MDirector offers you to convey your message and objective to your clients. The creatives are designed to be opened on mobile, so you won't have to worry about the dimensions of the screen.
MDirector is reliable and handles premium routes. It can consistently deliver over 1000 text messages per second to any country in the world. The power of MDirector's SMS Marketing software will help you reach all those customers you want to capture.
Rich SMS takes advantage of the fact that smartphones have changed the world by allowing SMS to be connected to the world as well. In addition to the 160 plain text characters, a link is now incorporated, which brings a whole new dimension to the product. SMS goes beyond the message itself.
The SMS will continue to be 160 characters long, but within that limit a link to a creative is incorporated. The creative allows you to display a kind of landing page where the customer can find more information bahrain whatsapp phone numbers about the product or the company.
Rich SMS allows marketers to:
Provide additional information on a mobile-optimized website or microsite
Provide a coupon via barcode or QR
Induce users to call a number
Link to a landing page
Etc.
Advantages of Rich SMS
You may have doubts about Rich SMS because it is not yet a widely used method of communication. The comparison with instant messaging may also make it seem like Rich SMS is at a disadvantage, but that is not the case.
Rich SMS has all the potential of instant messaging and SMS. This means that it takes into account the full potential of SMS, which has a 90% opening rate. This is the highest opening rate of any marketing communication channel.
Many marketers have turned to SMS because they have seen that it has much greater advantages over email . While email has a lower opening rate, SMS has a much higher opening rate.
This is reflected in the SMS growth forecast. In 2013, it grew by 53.07 billion dollars, while it is estimated that by 2020 it will grow by 70.32 billion US dollars.
Much of the success of SMS comes from the introduction and normalisation of Rich SMS as a variant of traditional SMS. Special emphasis has been placed on SMS being able to incorporate links, and going beyond simple text. The aim has been to ensure that SMS, like other communication channels, can incorporate systems that allow the full potential of smartphones to be exploited through the connection they provide with other applications and the Internet.
Rich SMS is the logical evolution of SMS. A golden opportunity to send messages that are much more interesting than with a traditional SMS, but using the same tools. More, in exchange for the same.
Instant Messaging vs. Rich SMS: Which Should You Choose?
The choice seems to divide some companies from others. Some welcome one method of communication, while others prefer the other option.
A priori, it seems that Rich SMS has greater rigor and reliability for the users who receive them . On the other hand, it happens that instant messaging has a very marked image of communication between user-user in a more friendly or casual way. This is a major obstacle for many companies that see that if they opt for WhatsApp, Telegram or Line they may lose seriousness and reliability as brands.
Another reason why companies opt for Rich SMS over instant messaging is the opening rate. Instant messaging applications are usually read, but it is difficult to position your product in a very saturated market. On the other hand, SMS seems to be a channel that is, a priori, freer and with more options to penetrate and make your message stand out and catch the eye.
However, it seems that the advantages of instant messaging come down to its cost . Many companies choose this communication system because it is free, which allows them to save on sending. Cost would be a determining factor in deciding on instant messaging instead of SMS. However, the increasingly lower costs of SMS also play in its favour, as it is relatively cheap to send mass SMS to communicate the details of your brand.
The balance therefore seems to be tipped in favour of Rich SMS as the most effective communication system for your company . With a reasonable investment, you can have the form of communication with the most openings in your hands.
From MDirector you can create personalized Rich SMS in an easy way. Using the SMS editor, within the MDirector SMS Software , you can find the possibility of creating a Rich SMS, expressly creating your creativity and adapting it to your business.
You can choose from the wide range of creatives that MDirector offers you to convey your message and objective to your clients. The creatives are designed to be opened on mobile, so you won't have to worry about the dimensions of the screen.
MDirector is reliable and handles premium routes. It can consistently deliver over 1000 text messages per second to any country in the world. The power of MDirector's SMS Marketing software will help you reach all those customers you want to capture.