10 foolproof tactics to sell out your entire stock on Black Friday

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Article updated 8 months ago by NewsMDirector
tactics for selling on Black Friday

Black Friday has gone from being a completely unknown day in Spain to becoming one of the biggest sales opportunities for any business. As the date approaches, many companies, if not most, implement different tactics to sell on Black Friday. And with good reason.

In 2015, Black Friday saw a 112.28% increase in sales compared to 2014. This is shown by data from BrainSis , which indicates that e-commerce traffic also increased by 47.7%. These figures clearly reflect the impact of this long-awaited day of offers and discounts. In fact, consumers are much more willing to buy and companies should take advantage of the opportunity.

November 25th is approaching and it's time to get down to business. azerbaijan whatsapp phone numbers You have a golden opportunity that inevitably involves a lot of work and deploying the best strategies and tactics to sell on Black Friday. Whether you have a business or you are in the role of a user, you will probably begin to experience what this phenomenon means during these days.

So, if you are interested in maximizing your sales, we are going to tell you the main tactics to sell all your stock on Black Friday:

TABLE OF CONTENTS
1. Stand out from the ordinary and offer new things
2. It's not all about the price
3. Think mobile
4. “Limited products”, one of the tactics to sell on Black Friday
5. Pay attention to customers who have abandoned you
6. Reward your loyal customers
7. Offer discount codes
8. Free shipping and easy returns
9. Use heat maps or user traffic tracking services
10. Upselling
1. Stand out from the ordinary and offer new things
tactics for selling on Black Friday: Media Markt

Do you already know what you can offer your customers that they can't find from your competitors? Keep in mind that on a day like this, when consumers are surrounded by discounts, you must offer something different. Therefore, one of the tactics for selling on Black Friday is to convey that some of your products' features are exclusive. And, therefore, they won't find them anywhere else.

Remember that by the time Black Friday rolls around, consumers will already be aware of many of your competitors' discounts. Provide added value and offer special versions of your products . In the electronics sector, for example, new developments and improvements are constantly being released. One of the most suitable tactics for selling on Black Friday is to launch offers on these " improved versions " or " latest novelties ".

Users will always be looking for the latest news and this way you will get their attention. In fact, they may decide to buy your product. Take a look at Media Markt . The brand decided to launch the message: “ Be the first to have the PS4! ”, offering new products and making consumers believe that they will have the latest. And with a discount, too. An important hook to be able to sell off all your stock in a single day.

2. It's not all about the price
tactics for selling on Black Friday

Your strategy cannot focus on offering 10% discounts. You will not catch the customer's attention. In fact, until you show a 30% or 40% discount, the consumer will not really pay attention to your products. However, to avoid entering into a price war, there are other tactics for selling on Black Friday.

One of them is to launch a specific product for these days. Something that the customer can only buy during Black Friday and the days that the campaign lasts. In this way, you will push the consumer to buy it. It will be a “ now or never ” situation, a temptation that, for some, is very difficult to ignore.

This tactic is very useful for mobile phone companies, for example. They can launch special rates that will last for a certain period of time but can only be contracted during these days. Or, for example, as in the image, offer a fibre optic service with a free smartphone just for the special occasion.

3. Think mobile
Mobile usage statistics on Black Friday

What is the user experience like in your e-commerce from a mobile device? Is your online store adapted? Is the experience intuitive and does it work well? Don't just think about computers. The mobile phone has more power than you think.

IBM Commerce’s “Black Friday Report 2015” already highlighted the shift that is taking place. Mobile traffic now exceeds desktop traffic with 57.2% of all online traffic . Mobile sales accounted for 36.2% of total sales last year.

Therefore, it is best to start thinking about mobile and adapt your business to all types of devices. And don't forget to optimize your landing pages for mobile if you want to maximize sales. There is nothing worse than taking a user to a landing page that they cannot access from their mobile. Do you need help? Here are some examples of mobile-friendly landing pages to adapt your marketing strategy during Black Friday.

4. “ Limited products ”, one of the tactics to sell on Black Friday
Black Friday selling tactics: Phone House

Many shoppers will be coming to your store at the last minute and may find that there are shortages of products. While your Black Friday marketing plan should include ensuring that you have enough inventory, it doesn't hurt to add excitement to the shopping experience.

You can consider, as in the case of Phone House, including a countdown section along with phrases such as “ limited quantity ”. This way, if the user has any doubts about whether to buy it or not, they may not miss the offer. Urgency is one of the tactics for selling on Black Friday that can offer you the best results.