Common Misconceptions About OEM Mobile Marketing

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Misconception: There is a belief that OEM mobile marketing is limited to simply pre-loading factory apps on mobile devices, lacks optimization opportunities in display campaigns, offers limited targeting options, focuses on Asian markets, restricts marketing to OEM mobile stores (alternative app stores), and does not support branding campaigns.

Fact: Contrary to those beliefs, OEM mobile marketing extends beyond app preloads, such as dynamic preloads, which alone are highly effective for app install growth, to encompass other georgia mobile phone numbers database strategies including display marketing across various ad formats. By partnering with mobile OEM specialists, advertisers can leverage this broad reach for branding campaigns, establishing a meaningful brand presence and engaging a global and diverse audience.

Now let’s dive a little deeper into each of these misconceptions to gain a clearer understanding, as well as reveal the unique benefits of OEM mobile marketing compared to traditional methods.

Misconception about dynamic preloads and display advertising
The misconception: There is a common belief that OEM mobile marketing focuses solely on dynamic preloads and pre-installed apps.

Fact: While dynamic preloading is a powerful strategy that effectively positions apps in front of users, OEM mobile marketing also encompasses various display formats such as video showcase ads, in-browser recommendations, “screen -1,” and native in-app advertising, among others. These strategies excel by offering targeted placements and ensuring safe practices for apps on OEM platforms, expanding their reach and effectiveness.