Geolocation and e-commerce in 2017

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Logistics, for its part, becomes a key element for the proper functioning of an e-commerce. And in 2017 it has many obstacles to overcome. Consumers are demanding, and if they see that certain brands are already adopting very fast shipping strategies, they will not expect anything less from you.

Optimizing and streamlining this factor is essential for your ecommerce in 2017, and even more so if you want to increase conversions. Correos, for example, is already adapting to this service .

7.- Drones could be the new postman
As the race to see who takes the least amount of time to ship has only just begun, the strategies that are coming are increasingly powerful. Have you ever imagined that your order would arrive at your home flying through the air held by a drone?

Amazon, of course, has already begun testing this system in the austria whatsapp number data UK with its ' one-hour ' service called Prime Now . This is just the beginning.

8.- Chatbots are going to change the way you communicate with your customers
Chatbots for ecommerce in 2017

In 2017, e-commerce companies will have to adapt to interactions with chatbots. These are systems designed to simulate human conversations automatically. They will answer questions and act as your company's first point of customer service. Artificial intelligence is already integrating human intelligence into machines.

Chatbots are becoming one of the key tools to improve the consumer experience. One of the most important aspects in defining digital marketing strategies. Therefore, they will try to provide the best customer services with ever-increasing quality.

9.- Multi-channel purchasing processes: Adapt your websites to all devices
It is essential that you have a presence on multiple devices. From smartphones to tablets, computers or Smart-TVs. That doesn't mean you should neglect your physical store. But being adapted to multiple channels will bring you more benefits and advantages than you think.

Google claims that 85% of consumers start their purchasing process on one device but finish it on another . In fact, they can go through up to three different devices before making the purchase. If you want to avoid users abandoning the process in the middle of the process, you must adapt the designs to the device screen. And take care of the loading of your web pages.

10.- Multi-device marketing
multi-device marketing

No more having to put up with ads that have nothing to do with your tastes. Multi-device marketing is here to show you highly targeted advertising based on your browsing behavior . Combining retargeting techniques will make this possible.

This digital advertising will not only appear in your web browser, but will appear on all the devices you have at hand. The rise of Smart TVs, in fact, will push both the television you watch and the music itself to contain this advertising.