Upload your e-store data to Google Shopping

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It works the same way as Google Ads: you set an advertising budget and each individual ad will go up for auction among competitors. As with Google Ads, competition is based on keywords. For example, do you have an e-commerce site for sporting goods and want to sell a pair of running shoes on Google Shopping? You could use keywords like “ running shoes ” or “running shoes”. Searchers will see your products in Google Shopping results , which we will now call Product Listing Ads, or PLA. Where will they be visible once paid campaigns are activated? Among the first results of the SERP or at the side of the search results.


Once you have activated your account on Google Merchant Center, you are enabled to use Google Shopping. Now you need to upload the data relating to all the products you have in e-commerce (or only those you also want to show estonia whatsapp number data on Google Shopping). The data from all the product cards will directly enrich the PLA. How do you do it? Below we describe two paths you can take. The first requires uploading data from an Excel sheet or a .csv spreadsheet. The second, instead, allows you to export the data in .


csv from your shop created with WooCommerce and upload them again to Google Shopping. They are suitable solutions if you have few products to sell. If your store catalog is large, there is a third option, much faster and more advantageous: directly integrate your WooCommerce store with your Google Merchant Center account and manage Google Shopping and Ads . .CSV Spreadsheets The first route you can take requires a bit of manual work. It involves uploading data to Google Shopping via a .csv spreadsheet. This option works if you have very few products in your store and you can repeat the operation of uploading the data to the platform.