Marketing for our Company may therefore require a different audience.
Posted: Thu Dec 26, 2024 4:06 am
In fact, any brand, whether large or small, is guaranteed to get a large percentage of engaged audience. Using TikTok for Business in Your Strategy: The Cons Now let's analyze what the sore points of Tik Tok for business are. Obviously, in this way you will have a complete overview that will help you understand if a marketing strategy based on Tik Tok can be right for you. TikTok users are not representative Since most TikTok users are very young, the audience we address on this social network corresponds to a certain age group. Which may not perfectly match our reference Buyer Persona.
And vice versa, TikTok users may not be interested in your product or service, or have no need for it. TikTok requires “easy” content The type of content requested by TikTok may not be in line with our mission. Often the colombia whatsapp number data real challenge is adapting our “more serious” content to the fun and light-hearted ones requested by TikTok users. As we have said many times, focus is essential for the growth of our business. And we certainly cannot deprive ourselves of it, in an attempt to try to use a new communication channel.
TikTok For Business reports cannot be integrated with other platforms Every company knows how important data is, especially to understand the progress and effectiveness of their marketing strategy. Whether it is accompanied by Marketing Campaigns or Social Media . Unfortunately, at the moment, it doesn't seem like TikTok wants to integrate with the CRMs available on the market. So collecting the data we need, and that we are interested in, will require a few more steps than Facebook and Instagram. In fact, although the “Ads Management” section of TikTok for Business is very helpful, that data (for now) cannot be accompanied by Marketing Automation .
And vice versa, TikTok users may not be interested in your product or service, or have no need for it. TikTok requires “easy” content The type of content requested by TikTok may not be in line with our mission. Often the colombia whatsapp number data real challenge is adapting our “more serious” content to the fun and light-hearted ones requested by TikTok users. As we have said many times, focus is essential for the growth of our business. And we certainly cannot deprive ourselves of it, in an attempt to try to use a new communication channel.
TikTok For Business reports cannot be integrated with other platforms Every company knows how important data is, especially to understand the progress and effectiveness of their marketing strategy. Whether it is accompanied by Marketing Campaigns or Social Media . Unfortunately, at the moment, it doesn't seem like TikTok wants to integrate with the CRMs available on the market. So collecting the data we need, and that we are interested in, will require a few more steps than Facebook and Instagram. In fact, although the “Ads Management” section of TikTok for Business is very helpful, that data (for now) cannot be accompanied by Marketing Automation .