17. Tailor product page messaging to align with your ad copy

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You should consider showing personalized welcome messages to these visitors. For example, you could display the referral partner’s name in your message. This way, the visitors seeing the messages will view your offers as more special.

You can do this easily with OptiMonk’s URL targeting feature, and this strategy could increase the conversion rate by up to 50%.


If you offer products for different customer segments, you probably realize that the same product can have different value propositions.

For instance, a blender may kuwait consumer email list be practical for busy parents who require a quick, healthy breakfast, and it may also appeal to fitness enthusiasts who want to enhance their workouts with a protein smoothie.

To reach these different groups, you may use various Facebook ads based on demographics, but they’ll all lead to the same product page.

To optimize conversion rates for these ads and product pages, it’s a great idea to present customized product messaging for each group of customers.


Our Dynamic Content feature can help you set up this kind of messaging easily, improving your conversion rates by at least 10%.

18. Personalize your email landing pages with the visitor’s name
If you’re like many ecommerce businesses, you probably ask for email subscribers’ first names so you can include personalized greetings in your emails to them. But why stop there?