4 email marketing automation workflow examples

[Shakil1984]

Improved engagement
Higher conversion rates
By automating repetitive marketing tasks and delivering tailored content, you can focus on other aspects of your business while still providing value to your subscribers.

Imagine sending out personalized usa consumer email list product recommendations based on a subscriber’s past purchases or browsing history. With automated email workflows, this is not only possible but incredibly easy to achieve. By targeting specific behaviors with trigger-based workflows, you can increase both engagement and sales.

Now let’s take a look at 4 examples of automated email workflows!

1. Welcome emails
A welcome email workflow has a very clear trigger: the email is sent to new subscribers when they sign up. It works as a confirmation of their submission.

Fast reaction improves online store credibility—74.4% of your customers expect to receive a welcome email, so don’t let them down!

In addition, welcome emails perform on average six times better than promotional newsletters. The infographic below compares automated email performance to promotional newsletter performance.

Automated email marketing workflow performance
2. Cart recovery emails
Another email workflow that doesn’t require much of your attention but is pretty damn profitable is the automated cart recovery email. These emails (note that they work best when sent in a series of emails) are sent to the customer when they abandon a shopping cart with one or more products in it.