This is because Netflix understood the value of personalization – and of course, at Mittum we tell you: creating personalized email marketing strategies is part of that trend and reality that you must practice every day as a marketing professional.
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Personalized email marketing can give you many benefits
Use automation fields
Respond to your prospects on social media
Take advantage of LinkedIn pages
Personalized email marketing can give you many benefits
There’s a big reason why at least a third of marketers believe that a personalized email marketing effort is highly effective: Personalization is what will rule marketing from now on. A personalized experience for your prospects and customers is what allows you to connect with them and their interests, needs, and even their problems.
This translates simply – more interest equals partners email lists more visits, more visits equals more opportunities, and more opportunities equals more clients. Of course, this cannot be achieved if you do not segment your databases ; since at the same time that you give your Internet users the option to select and create their own subscription, your responsibility is to constantly work on your databases to divide subscribers according to topics, gender, interests, among others (if everything is channeled to a single database, we highly recommend establishing processes to work with dynamic tables).
Still don't know how to do it? At Mittum we're going to give you 3 tips to create personalized email marketing.
Use automation fields
It is not the same thing to say “ Dear Friend ” in the subject or the first lines of an email as to say “ Dear Alfredo ” right from the start. The name of your subscribers is one of the easiest things to capture, in theory you already have it since they filled out their subscription form, and it is vital to generate a personalized email marketing experience.
At least at first glance, it feels great to have the individual subscriber's name on the email, as it simply adds a lot more interest in opening the email.
Customer Service & Email Marketing, a successful alliance
Respond to your prospects on social media
Before making a purchase or an important decision, users will usually jump on social media to research your company or product before they click the “buy now” button.
Make sure to include links and appropriate methods within your email so that the jump is made directly from the email, and it is to you - or to your company's Facebook page - who the question or query is sent.
Take advantage of LinkedIn pages
An interesting suggestion we want to make is to make use of LinkedIn Company Pages . There is a wonderful segmentation tool that allows you to customize the products or services that a visitor can see when they visit your Company Page on LinkedIn.
You can segment based on your target's demographic information, in the fields of industry, job function, and geographic location. In this way, you can use this option not only to segment offers for different products, but also to create a bridge between your email and the social network, showing content according to the situation.
What other tools or techniques come to mind for creating personalized email marketing? Share and give your opinion.
