According to studies carried out by VentureBeat among a large number of companies in the digital sector, email marketing is expected to grow considerably in 2015.
The VentureBeat report highlights that cook islands business email list email marketing is the tool that generates revenue most consistently over time and that, despite this, it is not being fully exploited by a large number of companies and organizations.
It is considered that many have not even tried to take advantage of the personalization possibilities offered by email marketing , which would allow them to reach their potential consumers in a differentiated way throughout the different stages of the conversion funnel.
The report also highlights a space to analyse the differences between media ; broadly speaking, this study concludes that more than a quarter (41%) of the e-mails received by customers are opened on smartphones and tablets.
Email marketing, highly profitable
This makes us think that email marketing is a more than profitable tool, as VentureBeat once again reinforces its study with a compelling fact : initiatives in the field of emails offer, on average, an incredible return on investment of 222%.
You should remember that emails have been with us since the beginning of the Internet. Although the beginning was hesitant, old-fashioned email services such as Yahoo! or Hotmail have given way to increasingly comprehensive services and concepts, which have caused faxes and letters to practically disappear.
Remember that this is due to the ability of email as a marketing tool to make a personalized and exclusive offer to each person via email.
Establishing communication with key audiences
Let's consider that email marketing has become an ideal solution for companies that are interested in establishing, maintaining and strengthening communication with their key audiences , as well as for those that intend to position themselves in a sector and, thus, make their products and services known.
Best practices to achieve an increase in the response rate in Email Marketing
Finally, let's remember that there are other great reasons why the market will see greater acceptance of email marketing as a preferred tool ; in principle, the results can be measured almost immediately, and the ability to "test" offers is unlimited since custom measurement elements can be introduced, making it possible to manage campaigns in a simple way.
It is not a stretch to assume, based on these figures and facts, that 2015 will be the year of the push for email marketing. Today, email is much more than just a communication tool.
