Salesforce Gains TikTok Lead Gen Ads Integration

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In big news for businesses using TikTok advertising, the social media giant has announced a new Salesforce TikTok integration, specifically for users of Marketing Cloud.


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Anton Minnion

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Table of Contents
What are TikTok Lead Generation ads?
Details of the integration
It’s not the first TikTok integration for Salesforce. In 2022, Salesforce began connecting Commerce Cloud merchants with their audiences on TikTok through partnership with the network.

Now, users of Marketing Cloud’s Advertising Studio will be happy to hear the latest integration will allow them to pull leads from TikTok Lead Generation ads directly into their account, in real time.

What are TikTok Lead Generation ads?
According to Shopify, TikTok ad revenues exceeded $9 billion in 2022 and data from Oberlo shows the company is set to hit $13.2 billion in ad revenue for 2023. If this isn’t proof that TikTok is fast becoming a top channel for advertising, I don’t know what is.

Just like Meta, TikTok offers a range of ad formats and objectives to its customers and the Lead Generation solution is designed to drive leads and get them into your CRM for nurture and sales.

Lead Generation ads contain lead capture forms that users can country code for panama complete without ever leaving the app.


Screenshot of TikTok lead gen ads
Source: TikTok
And the stats for engagement are impressive too. The TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material found that:

69% of users felt that Lead Generation ads on TikTok “caught their attention.”
57% of users are likely to purchase from the advertised brand after viewing a TikTok Lead Generation ad.
If Lead Generation advertising via TikTok is so appealing, it makes sense that Salesforce Marketing Cloud - a leading software for marketing to audiences using personalised first-party data - should have a direct integration.

Details of the integration