Is Salesforce CDP now Data Cloud?
Yes, Data Cloud was previously called Salesforce CDP. In fact, Data Cloud has had four different names over the years but it’s not just the name that has changed with time. Data Cloud has seen a real evolution in terms of its functionality and capabilities. Ultimately, the renaming reflects the repositioning of a great product that is now more central to the Salesforce ecosystem.
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Are Salesforce Genie and Data Cloud the same?
Salesforce Genie is one of the former names of the Salesforce Data Cloud software. It was known as Salesforce Genie until February 2023, when it became Data Cloud.
Data Cloud is not a standalone data warehouse, nor a lake. It is both and so much more. The technical capabilities include:
Data Lakehouse
Big Data Processing
Data Connectors
Transform and Model
Real-time SSOT
Here’s a diagram showing the full range of capabilities and product mix:
Diagram from Salesforce showing Data Cloud technical capabilities
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