How to set your consultancy prices: The magic of 3

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Mitu6670
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Joined: Sun Dec 22, 2024 8:12 am

How to set your consultancy prices: The magic of 3

Post by Mitu6670 »

Once you know that you are going to start charging for the value of your services, you need to be able to draw up your pricing strategy. There are different techniques that will allow you to raise your rates and get the client to choose the one you want.

1. The magic of three: psychological trick for setting prices
Humans are thailand phone number list easily influenced and can therefore use different techniques to achieve certain results. This is much more common than you might imagine.

You may not have realized it, but you have probably fallen victim to these tricks on more than one occasion. The truth is that they work, so take note and put them into practice.

One of the most popular is the magic of three. This trick consists of offering three price options :

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A very cheap one for price sensitive people.
An intermediate for most users.
A high one for people who are not at all price sensitive.
The magic of three is that when we are given three options, we tend to choose the one in the middle. We naturally tend towards balance. So if we play well with prices, we can make the middle option come out stronger and influence the customer to choose that one.

2. How to influence your client's decisions
With three very simple techniques we can get the client to choose the option we want from the three we offer.
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