
Increased traffic: Improving your search rankings also increases organic traffic. Indexing new pages. Search robots find and index new pages faster if they have links. Another important benefit that comes from increasing the site’s link mass is increased brand recognition. When to use link promotion It is important to understand that links are not a universal solution to all problems. If the quality of your web resource leaves much to be desired, no marketing efforts (especially in the long term) will be of any use.
It is recommended to start external optimization only after you have made sure that your resource can really attract the interest of the target audience and is able to satisfy its needs. How to Build a Quality Link Profile Regardless of whether you plan to build your link mass yourself or hire specialists to do this, it is critically important to control the following aspects: The rate and nature of growth of the backlink mass. Relevance of the anchor list.