While many businesses are trying to find ways to cut costs to offset lost revenue this year, it’s easy to consider cutting back on marketing and advertising — but savvy companies realize that digital marketing budgets are one of the last areas a business should be cutting during the pandemic.
Limiting or abandoning digital marketing efforts at a time like this could actually further hinder your business from new customers, repeat purchases, or customer loyalty. In fact, for many industries, the phone number list pandemic has created an opportune time to invest more heavily in digital marketing, especially if your business has relied more on traditional marketing in the past.
Here are six reasons why focusing on digital marketing during the pandemic is important for the health of your business.
1. Consumers are spending more time online than ever before
The goal of marketing is to get your brand name and message in front of relevant consumers; that means going where consumers spend their time.
With the pandemic keeping most of us at home for work, school, and leisure, people are spending more time online than ever before. You’ll find fewer people viewing your billboards, window displays, or hearing your spots on the radio; instead, those eyes will be glued to their screens, whether they’re working online, streaming content, or browsing social media platforms.
