It is true that the methodology used in both cases is similar. However, they differ in scope, deliverables and objectives, which are specific to each of the approaches.
The advantage is that both offer adequate bases for decision namibia email list 137403 contact leads making that will help achieve what is determined in organizational strategic planning.
In this post, we will take a closer look at the differences between the two types of research, the benefits that can be achieved, and the best alternative for your business.
So, how about understanding better in order to apply these practices in your company?
Learn about market research
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What characterizes marketing and market research?
In the dictionary we find definitions of research such as, for example, "a series of activities dedicated to new discoveries, covering all areas of knowledge."
This is exactly what you will do when using marketing and market-oriented approaches.
However, the purposes are different. Understand this better.
Marketing research
This is the structured process of analyzing, collecting, storing and distributing data and information, which may be external or internal to the organization.
Through this cutting, it is possible to obtain valuable insights , which will help to improve the activities carried out, customer satisfaction and the relationship with the public of the campaigns.
Therefore, it is a way of identifying marketing opportunities based on a fairly specific scope and linked to that area, which translates into: product, distribution, price, competition, communication and consumer.
With access to this data, it is easier to make informed decisions that help you follow the best path and solve common problems for your company.
