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Blockchain technology: In terms of data security and privacy protection, blockchain technology helps build customer trust and enhance the engagement of potential customers. 2. Changes in consumer behavior focus on personalized experience: Consumers are increasingly expecting personalized shopping experiences, and companies need to adjust their marketing strategies based on customer data. The dominance of social media: Social media is not only a channel for brand promotion, but also an important platform for potential customer interaction. 3. The importance of sustainable development Corporate Social Responsibility (CSR): Consumers are paying more and more attention to the social responsibility and environmental protection measures of brands, and companies need to highlight these aspects in potential customer generation.



36. In-depth analysis of successful cases Case 7: Dropbox's invitation marketing Background: Dropbox successfully attracted a large number of users using the invitation mechanism. Strategy: Referral rewards: After users invite friends to register, both parties can get additional storage space. Easy to use: The invitation process is simple, and users can share through various methods such as email and social media. Result: Dropbox achieved rapid user growth in a short period of time and established a strong user base. Case 8: Airbnb's content marketing Background: Airbnb successfully increased brand awareness through community-driven content. Strategy: User-generated content (UGC): Encourage users to share their accommodation experience and spread it through social media and blog platforms.



Local Guides: Publish travel guides for cities and places to attract potential customers to learn about and use Airbnb services. Results: Airbnb has enhanced brand loyalty through content marketing and attracted a large number of new users. Case 9: Slack's User Experience Background: Slack attracts corporate customers by providing an excellent user experience. Strategy: Free trial: Allow users to use basic functions for free to experience the advantages of Slack. Seamless integration: Integrate with other popular tools (such as Google Drive and Trello) to enhance the user's use value. Results: Slack successfully attracted a large number of corporate users through a risk-free trial and achieved a high conversion rate.