The best way to take advantage of Google bc data america Insights will be, mainly, by combining it with these other options, although it is possible to follow certain rules that will make it possible to exploit this option in a much more constructive way.
Google Insights: Tell me what the user wants
This new tool is much simpler than its predecessor, which had a very similar interface to Adwords, and had to be widely known in order to be able to take advantage of it. Unlike the previous tool, Google Insights has the same appearance as the generic Google search engine, with one exception: at the bottom, the trending topics appear on the day of the query. With this alone, you have a broad perception of which topics can be treated with better results compared to others.
Therefore, when creating content, looking at the agenda will be one of the areas that will achieve greater depth in this case. In the event that continuity is required, looking at the news for between half an hour and an hour each night will help to stay up to date with new trends and, in fact, the trend options that appear at the bottom of Google Insights can be consulted at the time, so they will be of great importance.
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How to find the right keywords
First, enter the search value, such as “online marketing”. It should be noted that in most cases words in capital letters or even with punctuation may be less present in searches. After this, detailed information will appear on a scale. The graph will show the impact of said term on a total value of 100 (%). What interests us as a Digital Agency is the list of keywords that best fit what we offer and at the same time are most searched.
