Ideal Client Image Once you have collected the information you need, it is time to create a project marketing budget. First, describe how you imagine the customer's profile: gender, age category, character traits and lifestyle. Because it makes no sense to create a b2b story where work is being done with b2c. And take into account who will control what the funds are spent on. Read also! Price competition in the modern market conditions Media channels Evaluate all public platforms and the amount that will have to be paid for the contact of each potential client with a separate means of promoting the product. Currently, TV and all digital formats korean phone number whatsapp are considered the most popular in Russia, and for the entire consumer audience. Radio channels, printed publications, outdoor and BTL advertising are no less in demand.
The choice of media and their inclusion in the marketing budget is determined by the company's objectives: Outdoor advertising (signs, billboards, posters, etc.) is the cheapest in terms of the point of contact with a potential buyer. The main disadvantage of these tools is that it is impossible to determine who exactly responded to your call. Outdoor advertising and PR (Public Relations) signs near shopping malls are considered quite effective when your promoted product is located close to this advertising medium. While large purchases of city formats and billboards will have virtually no effect. Today, radio channels are a flexible tool that allows you to achieve the necessary goals. They will help organize contacts with the business audience. And especially those stations that are in demand in a particular segment. For example, in the b2c niche, general competitions and creative formats are quite effective. Moreover, direct ATL advertising is now perceived ambiguously.
